Social Strategy & Community Lead

Overview

We're searching for a Social Strategy & Community Lead to bring our brand to life every day on Instagram, TikTok, and whatever platform is next. This is more than a posting job. It's a storytelling, trend-spotting, culture-driving role that translates our company goals and values into scroll-stopping content that fosters a meaningful connection with our growing community. This person will set the social vision, define the calendar, lead performance strategy, and help make Jeni's one of the most loved brands in the feed.

The Social Strategy & Community Lead will report to the Creative Director and be based in Columbus, Ohio. This role includes managing one direct report.

Our company : Jeni's Splendid Ice Creams is a modern American ice cream company dedicated to making better ice creams and bringing people together. Founded in 2002 by James Beard Award-winning ice cream maker Jeni Britton—who introduced a modern, ingredient-driven style of ice cream making that revolutionized the industry—Jeni's has emerged as a standard for ice creams today. The company is a certified B Corporation with 95 scoop shops (and counting), an online shop, and distribution in top grocery stores across the country.

Our mission : Team Jeni's is a nationwide team that brings talent, hustle, guts, resilience and empathy to making better ice creams and bringing people together. Working at Jeni's means devotion to service, caring about ourselves, each other, our communities, ice creams and customers. We are a force for good.

What you'll do

• Define the strategy for Jeni's organic TikTok and Instagram channels and approach
• Build and nurture community, responding to comments and messages with confidence, warmth, and speed
• Expand Jeni's presence on new and emerging social media channels
• Develop best-in-class content mix including independently created, brand-produced, UGC and influencer-created content
• Pitch social-first ideas and identify ways to extend the Jeni's brand and storytelling through digital content
• Partner closely with brand, creative, innovation, and digital / media teams to align on launches, moments, and messaging
• Stay ahead of platform trends, features, and algorithm shifts — and move fast when opportunities arise
• Write compelling copy and contribute to creative development across visual formats
• Set KPIs and oversee ongoing reporting and benchmarking

Qualifications

Benefits

Jeni's is an equal opportunity employer. Said our way, we love and honor differences, and we value talent, hustle, guts, resilience, and empathy. Our differences are a primary source of our team's strength, and we crave a team rich with diversity which is creativity and art in its human form.

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Art / Creative and Marketing

Industries : Food and Beverage Manufacturing, Food and Beverage Services, and Food and Beverage Retail

J-18808-Ljbffr