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Senior Customer Marketing Manager

Senior Customer Marketing Manager

VirtualVocationsIndianapolis, Indiana, United States
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A company is looking for a Senior Customer Marketing Manager.

Key Responsibilities

Lead the development and execution of customer marketing and retention strategies

Map customer journeys and design multi-channel lifecycle campaigns to nurture customers

Own CRM communications and oversee campaign management for high engagement and conversion

Required Qualifications

5+ years of experience in customer retention and engagement within a subscription or SaaS environment

Proven experience in customer journey mapping and lifecycle campaign execution

Strong analytical skills with a focus on data-driven decision-making

Proficiency in marketing automation tools and CRM systems

Creative and strategic thinker with leadership capabilities

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