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Digital Marketing Analyst

Digital Marketing Analyst

VirtualVocationsBakersfield, California, United States
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A company is looking for a Digital Marketing Analyst to optimize engagement and fundraising through data analysis and reporting.

Key Responsibilities

Analyze and report on the impact of integrated marketing strategies, focusing on engagement and fundraising optimization

Present data-driven insights through performance reports and website usability analysis

Monitor KPIs and manage special projects while coordinating budget tracking and invoicing

Required Qualifications

High school diploma or equivalency required; Bachelor's degree preferred

3 years of experience in digital marketing analysis and reporting

Strong understanding of digital marketing metrics and KPIs

Experience with Google Analytics, Adobe Customer Journey Analytics, or similar platforms

Proficiency in Microsoft Office, particularly advanced Excel skills

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Digital Marketing Analyst • Bakersfield, California, United States

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