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Seneca Gaming Corporation is hiring : Digital Content Manager in City of Niagara

Seneca Gaming Corporation is hiring : Digital Content Manager in City of Niagara

MediabistroCity of Niagara Falls, NY, United States
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Overview

Join to apply for the Digital Content Manager role at Seneca Gaming Corporation .

The Digital Content Manager will report to the Executive Director of Advertising & Communication and work with Marketing leadership to plan, design, and execute cohesive strategies, creation, and deployment for all digital channels, including web, social, and email. This role will manage a team that assists with all web and social content, collaborate with the Media Buyer on digital advertising content, gather analytics, and implement and evolve SEM / SEO. The individual will lead a cohesive social media and web marketing strategy and manage multiple priorities to meet tight deadlines within Seneca Gaming Corporation’s policies and procedures.

Essential Functions and Responsibilities

  • Work with Advertising and Direct Mail to execute email campaigns for new and existing customers in both retail and database markets.
  • Execute, measure and report on email campaign efficacy across all Seneca Gaming Corporation brands.
  • Identify and report on campaigns that drive guest retention and loyalty based on best practices.
  • Create journeys and journey mapping, analyzing touchpoints and leveraging cross-marketing and upsell strategies.
  • Deploy testing strategies for all email campaigns and report on the most effective approach.
  • Create and deliver email-reporting analyses, with opportunistic recommendations to marketing leadership.
  • Collaborate with marketing leadership in the design for all email campaigns.
  • Work within a Content Management System for website updates.
  • Coordinate with departments to ensure websites are updated with current information and refreshed creative.
  • Manage social media and web team.
  • Plan, implement and conduct research of SEO to run effective campaigns and optimize the company’s website, social media and other content efforts.
  • Strategize with the Media Buyer to optimize search engine marketing.
  • Adhere to Purchasing, HR, and TERO compliance requirements.
  • Promote positive public relations.
  • Meet attendance guidelines and adhere to regulatory, departmental, and company policies.
  • Must complete all required training programs within nine (9) months from commencement of employment.
  • Attend all necessary meetings.
  • Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed. Hours are determined by a 24-hour schedule.

Qualifications / Requirements

Education / Experience :

  • Must be 21 years of age or older upon employment.
  • Bachelor’s Degree in Marketing, Advertising or relevant marketing degree is required.
  • Must have a minimum five (5) years of experience in email marketing.
  • Must have proven experience in developing and implementing SEM / SEO campaigns.
  • Knowledge and understanding of CMS, CRS and e-mail marketing required. Salesforce and Marketing Cloud is a plus.
  • Google Analytics certification is a plus.
  • Must have experience leading teams in a collaborative environment.
  • Experience in executing email and online marketing campaigns.
  • Must have experience and an advanced working knowledge of HTML.
  • Must have experience and working knowledge of Adobe Photoshop and Dreamweaver.
  • Must have experience with creating, deploying, and reporting on email campaigns.
  • Must be proficient with web and app platforms.
  • Proficiency with Microsoft Office with strong emphasis on Word and Excel is required.
  • Must be able to communicate strategies effectively, both in writing and verbally.
  • Must be highly creative, outgoing team player, and able to work well at a high pace under tight deadlines.
  • Must have a proven ability to work effectively with little guidance in a single or team environment.
  • Will be required to work some evenings and weekends, so scheduling flexibility and dependability are required.

    • Language Skills and Reasoning Ability

  • Must possess excellent communications skills.
  • Must have the ability to write and speak effectively to the public, employees and customers.
  • Must have the ability to deal effectively and interact well with customers and employees.
  • Must have the ability to resolve problems and conflicts diplomatically within the guidelines of the Interactive Marketing position.

    • Physical Requirements and Work Environment

  • The work environment is moderate to loud; casino floor may be louder. Must be able to work in environments where smoking is permitted.
  • Must be able to stand, walk and move through all areas of the casino for extended periods.
  • Must have excellent hearing abilities.
  • Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees and members of the business community.
  • Must be able to sit and operate a computer for an extended period.

    • Salary Starting Rate

    $68,697.18

    Compensation is negotiable based on experience and education.

    Each position has varying minimum qualifications. In the absence of fully qualified candidates, some requirements may be waived.

    Seniority level : Mid-Senior level

    Employment type : Full-time

    Job function : Marketing, Public Relations, and Writing / Editing

    Industries : Gambling Facilities and Casinos

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    Corporation Is Hiring • City of Niagara Falls, NY, United States