Director, Paid Social

Director of Paid Social

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Introduction To The Team

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise.

The Growth Marketing team at Expedia Group is seeking an innovative, strategic, and technically adept Director of Paid Social to lead our global social advertising programs across Expedia's brands. This leader will own the performance, automation, and innovation strategy for the Paid Social channels, driving measurable business outcomes, advancing our automation maturity, and representing Growth Marketing both across the company and with external partners.

This role is ideal for a leader who combines deep channel expertise with a passion for building systems that scale. The ideal candidate is not only fluent in paid social execution but can also design long-term frameworks for AI-driven optimization, experimentation, and measurement. They will act as a connective tissue between Growth Marketing, Product, Engineering, Analytics, and Brand, ensuring social advertising serves Expedia Group's broader strategic goals while maintaining channel excellence and fiscal discipline.

In this role, you will :

• Own and drive business outcomes for Paid Social globally across all Expedia Group brandsdefining the strategy, performance goals, and investment approach that align with company-level objectives.
• Translate Expedia Group's growth priorities into Paid Social plans that drive profitable customer acquisition, engagement, and retention.
• Lead with a test-and-learn mindset, designing scalable experimentation frameworks that inform strategy and accelerate learning.
• Develop and communicate clear success frameworks (e.g., marginal return modeling, elasticity, incrementality) to ensure Paid Social investment is optimized for efficiency and growth.
• Be a bar raiser for automation in marketingpartnering with Product, Engineering, and Data Science to design and deploy AI-driven systems that improve creative testing, bidding, and audience optimization.
• Define the roadmap for Paid Social automation maturity, ensuring systems are auditable, explainable, and consistently improving.
• Champion measurement innovation and experimentation, balancing automation with human insight and brand safety.
• Represent Growth Marketing across Expedia Group, influencing how other teams' initiatives are translated into (or intentionally excluded from) Paid Social campaigns.
• Educate stakeholders on when social advertising is the right fitand when it isn'thelping the organization make smarter, data-informed decisions.
• Serve as the primary external representative with platform partners (Meta, TikTok, Pinterest, YouTube, etc.), driving joint business plans, alpha tests, and new capability adoption.
• Collaborate closely with Brand, Product, and Analytics teams to ensure Paid Social aligns with broader business and customer goals.
• Lead, mentor, and inspire a high-performing team of performance marketerscreating a culture of curiosity, ownership, and technical excellence.
• Establish operational mechanisms that ensure consistent measurement, experimentation, and goal tracking across the team.
• Develop future leaders within the organization through coaching, stretch assignments, and cross-functional exposure.

Experience and qualifications :

The total cash range for this position in Seattle is $197,000.00 to $275,500.00. Employees in this role have the potential to increase their pay up to $315,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical / dental / vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

Expedia Group's family of brands includes : Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST : 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com / jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.