Social Media & Digital Marketing Specialist

Description

We're Hiring : Social Media & Digital Marketing Specialist

Grote Automotive (4 dealership locations) is looking for a

social media pro

who knows how to run

paid ads

AND create

daily organic content

(reels, stories, posts) that drives real results. This isn't a "learn as you go" role - we need someone with proven experience who can bring fresh ideas, strategy, and execution right away.

About the Role

We are seeking a highly skilled

Social Media & Digital Marketing Specialist

who already knows how to run paid advertising and manage daily organic content across multiple platforms. This role is hands-on, creative, and results-driven-you won't be "figuring it out" here; we're looking for someone who can bring proven expertise and immediately elevate our presence.

Responsibilities

Paid Advertising

Create, manage, and optimize paid ads across Facebook, Instagram, Google, and other platforms to drive measurable results (website traffic, leads, and in-store visits).

Manage ad spend efficiently, ensuring cost per lead aligns with dealership goals.

Organic Content & Daily Posting

Develop and post engaging daily content (photos, reels, short-form videos, stories, etc.) for all 4 dealership locations.

Highlight promotions, inventory, customer experiences, employee spotlights, and community involvement.

Ensure consistency of voice and branding across platforms.

Growth & Engagement

Increase website traffic, social engagement, and local awareness.

Strategically build campaigns that make people want to visit the dealerships in person.

Track key metrics (reach, engagement, conversions, store traffic).

Hybrid Work

Work remotely to create and manage campaigns.

Spend time in-house capturing content, coordinating with staff, and staying connected to the dealerships.

Responsibilities

What You'll Do :

Manage

paid advertising

across Facebook, Instagram, Google, etc.

• Create & post

daily organic content

(photos, reels, videos, stories).

• Grow our online presence and drive

traffic to our website & dealerships .

• Work

hybrid : some remote, some in-house, capturing content.

Qualifications

What We're Looking For :

• Strong portfolio of past campaigns (organic + paid).
• Experience in ad management, analytics, and content creation.
• Self-starter - no hand-holding required.
• Creative + sales-driven mindset.

Qualifications

• Proven experience managing social media for businesses (portfolio required).
• Strong knowledge of paid advertising strategies (Facebook Ads Manager, Google Ads).
• Ability to independently design, create, and execute content.
• Skilled in short-form video creation (Instagram Reels, TikTok, YouTube Shorts).
• Familiar with analytics tools and able to report on success.
• Creative mindset with a sales-driven focus.

Success Metrics

• Growth in

website traffic and social engagement .

• Measurable increase in

qualified leads and in-store traffic .

• Improved visibility and recognition of all dealership locations.

Compensation & Benefits

• Competitive pay (based on experience).
• Hybrid flexibility (in-house & work-from-home).
• Opportunity to shape the dealership's digital voice and directly impact customer growth.

Apply Today

with your resume + portfolio of past social media work.