Loyalty Digital Specialist - Plum Market

Job Description

Job Description

Join the Plum Market Team – Where Passion Meets Opportunity!

Plum Market is a fast-growing leader in the Grocery, Food & Beverage Retail industry. We are dedicated to offering the finest selections of All Natural, Organic, Local, and Specialty Grocery items while delivering an exceptional experience to our Customers.

At Plum Market, our Team Members are at the heart of everything we do . We are passionate about high-quality food, beverages, and grocery essentials, helping our Customers lead a better lifestyle. Our priority is creating a welcoming environment that supports both our Customers and our Team Members.

Our Retail Grocery Stores reflect the diverse communities we serve . From our dedicated Team Members and valued Customers to our local vendors and thoughtfully curated product selection, we take pride in fostering an inclusive and thriving culture. If you share our enthusiasm, we’d love for you to apply and discover how you can be part of our team!

Why Work at Plum Market?

Grow Your Passion – Learn about great food while advancing your skills and knowledge.

Comprehensive Training – We invest in our Team Members with exceptional training programs.

Career Growth Opportunities – As a growing company, we provide promotional pathways, so you can grow with us!

Comprehensive Benefits Package – Medical, dental, and vision coverage for you and your family.

401(k) with Company Match – Available after just six months.

Team Member Discounts – Enjoy 20% off grocery purchases and 50% off Team Member meals.

Plum Market is more than just a workplace – it’s a desirable and rewarding environment where your contributions matter.

Employment is contingent upon a successful background check.

Ready to be part of something special? Apply today!

Description :

The Loyalty & Digital Engagement Specialist develops and executes strategies that drive Guest retention, increase engagement, and boost long-term Guest value. This role is hands-on and covers all aspects of loyalty and digital marketing—from campaign execution and analytics to content management and reporting. Working closely with internal teams, you will influence consumer behavior, maintain brand standards, and ensure digital platforms and campaigns are consistent, compliant, and effective.

Who you are :

You are passionate about building relationships with Guests and enhancing brand loyalty.

You are highly organized, detail-oriented, and thrive in a fast-paced environment.

You are analytical and creative, able to balance campaign reporting with innovative engagement strategies.

You are a problem solver with strong communication skills and a collaborative mindset.

You are eager to learn and grow, with an interest in natural, organic, and specialty foods.

What you will bring :

Bachelor’s degree in Marketing, Communications, or Business—or equivalent relevant experience.

Proficiency with CRM platforms for marketing processes, segmentation, and reporting.

Strong working knowledge of Microsoft Office, Google Ads, CMS platforms, and the ability to learn similar tools.

Understanding of digital ad campaign management and advertising performance metrics.

Experience with Google Analytics and Google Tag Manager, with basic familiarity in JSON or SQL preferred.

Excellent written and verbal communication skills, plus the ability to solve problems and collaborate across teams.

Flexibility to travel and occasionally work non-peak hours.

What you will do :

Manage loyalty program promotions, Guest segmentation, email campaigns, and reporting.

Develop, execute, and analyze digital ad campaigns across Google Ads, Meta, and other platforms.

Maintain messaging and promotional content across Plum Market websites, ensuring ADA compliance.

Create and update Google Business Profile pages for all store locations.

Monitor campaign goals and tracking through Google Tag Manager and Google Analytics.

Produce campaign recap briefs with insights and recommendations for future initiatives.

Uphold brand standards across all digital collateral, ensuring accuracy and consistency.

Audit and enhance website systems and processes to improve performance and efficiency.

Meet deadlines consistently while adapting to shifting business priorities and calendars.