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CoBrand Business Card Acquisition Strategy

CoBrand Business Card Acquisition Strategy

BarclaysWilmington, DE, US
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CoBrand Business Card Acquisition Strategy VP

Step into the role of CoBrand Business Card Acquisition Strategy VP at Barclays. You will play a pivotal role that will shape the future of our business card portfolio. This position will drive strategy across all existing and future co-branded business card products, with a sharp focus on acquisition, credit underwriting, and bureau optimization. You'll lead efforts that enhance bureau reporting, streamline underwriting for both Sole Proprietors and Non-Sole Proprietors, and ensure our acquisition strategy is both data-driven and partner-aligned. If you're passionate about small business growth, credit innovation, and strategic influence, this is your seat at the table.

To be successful as a CoBrand Business Card Acquisition Strategy VP, you should have :

  • Experience in business card acquisition strategy
  • Deep expertise in credit underwriting, especially for small business applicants
  • Proven success in managing co-branded or partnership card programs
  • Ample understanding of credit bureau data and reporting mechanisms

Some other highly valued skills may include :

  • Exceptional strategic thinking, analytical skills, and executive communication
  • Familiarity with alternative data sources and fintech underwriting platforms
  • Experience working with Equifax, Experian, TransUnion, and other bureau partners
  • You may be assessed on the key critical skills relevant for success in this role, such as risk and controls, change and transformation, business acumen, strategic thinking, digital and technology, as well as job-specific technical skills.

    This role is located in Wilmington, DE.

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    Acquisition Strategy • Wilmington, DE, US