Vice President, Marketing & Communications

Vice President, Marketing And Communications

Analysis Group is one of the largest international economics consulting firms, with more than 1,500 professionals across 15 offices in North America, Europe, and Asia. Since 1981, we have provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune Global 500 companies, and government agencies worldwide. Our internal experts, together with our network of affiliated experts from academia, industry, and government, offer our clients exceptional breadth and depth of expertise.

The Vice President, Marketing and Communications will partner with practice area and firm leaders to support the planning and execution of Analysis Group's integrated marketing and communication strategy. This role will oversee marketing execution and technology, practice area and affiliate support, and recruiting related promotion. This individual will lead a team of 25+ professionals in delivering high-quality marketing services in a fast-paced environment that supports business development, client and affiliate relationship management, and brand elevation across the firm.

The successful candidate will work closely with Analysis Group partners to build upon a strong marketing organization and maintain an outstanding level of performance, innovation, and customer service. The ideal candidate will be a seasoned marketing leader with deep experience in professional services and an outstanding command of digital marketing technologies, data analytics and AI tools for communication. He / she will be an exceptional client service professional with technical acumen and strong communication skills. They will combine experience in the collaborative development of firm vision and strategy with a hands-on approach, an interest in understanding the services sold by the firm, and exceptional attention to detail.

Key Responsibilities

Core Marketing and Communications Execution

• Implement the firm's integrated marketing strategy, including digital, content, events, and brand initiatives, with a strong focus on leveraging technology.
• Partner with firm leaders to develop and execute strategies to broaden and protect the firm's brand positioning.
• Oversee the creation and distribution of high-quality marketing collateral, thought leadership, events, promotional, and recruiting materials.
• Support consultant collateral development, including proposal and pitch documents, bios, CVs, and speaking engagements.
• Identify and promote client successes, case studies, and industry expertise to enhance market positioning.
• Reinforce consistently highest quality editorial output in both substance and execution.
• Manage and optimize the firm's website, careers site, CMS platforms, and digital properties (social media, microsites, email campaigns), elevating functionality, performance, user experience, SEO optimization, and brand consistency.
• Lead a data-driven approach to marketing, leveraging analytics to measure and improve performance, enhance targeting, and inform decision-making. Collaborate with VP, Research and Market Intelligence to enhance marketing technology infrastructureincluding CRM, email platforms, analytics tools, and automation systems.

Practice Area Support and Affiliate Support

Leadership & Management

Qualifications and Experience

Candidate Characteristics

Analysis Group embraces equal opportunity. We are committed to building teams that bring a variety of backgrounds, perspectives, and skills, as we believe that a strong and inclusive workforce directly supports our goal of providing the highest-quality work. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other class protected under applicable federal, state, or local law, and we encourage candidates of all backgrounds to apply.