Digital Marketing Operations & Analytics Specialist (Seramount)

Job Description

Job Description

Seramount, (part of EAB) is a global talent services firm that helps HR leaders prepare for the workplace of tomorrow. We have over four decades of experience creating employee-centric strategies that align with business outcomes for our 600 partner organizations. By combining data-driven insights, expert research, advisory services, and innovative technology, we help unlock what’s possible with a truly engaged workforce.

Our business is in growth mode and offers the right person the opportunity to be a part of a dynamic, creative, and highly skilled team partnering with leading companies to build an employee-centric workplace.

At EAB and Seramount, we serve not only our partner institutions and organizations but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief :

Manager, Digital Marketing Operations & Analytics (Seramount)

The Manager, Digital Marketing Operations & Analytics (Seramount) will be responsible for providing operational, technical, and analytical support within the Seramount digital marketing function serving corporate partners.

This role ensures Seramount’s digital marketing programs are scalable and measurable by managing core marketing operations (automation in Marketo, Salesforce integration, database management) and advancing digital marketing enablement and analytics (multi-channel reporting, campaign setup and tracking, and performance measurement across web, social, paid, and email).

The ideal candidate is a problem solver and capable of using project management skills to drive simple and efficient solutions in a complex environment. The role requires building strong collaborative relationships, paying meticulous attention to detail, and communicating with individuals at all levels of the organization. The ideal candidate combines technical expertise in platforms like Marketo, Salesforce, and Google Analytics and Tag Manager with strong collaboration skills, attention to detail, and the ability to help the team scale its digital marketing impact.

The position is open to remote candidates in the continental U.S., as well as those interested in a hybrid position based in Washington, D.C. and Richmond, VA. For remote candidates, travel to one of our offices in Washington D.C. and / or Richmond, VA is required periodically throughout the year.

Primary Responsibilities :

Marketing Automation and Technologies

• Assist with the planning and execution of a wide range of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns.
• Build and maintain program, campaign, and asset templates in Marketo; update as business needs evolve.
• Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-focused attitude.
• Partner with Salesforce teams to ensure accurate and timely data sync with Marketo.
• Assist in the research and implementation of new technologies as they are added to the marketing technology stack.

Reporting and Analytics

Digital Enablement

Database

Basic Qualifications :

Ideal Qualifications :

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation :

The anticipated starting salary (base) range for this role is $42,000 to $62,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits :

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include :

Benefits kick in day one; learn more at eab.com / careers / benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.