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Senior Manager of Insights

Senior Manager of Insights

VirtualVocationsRichmond, Virginia, United States
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A company is looking for a Senior Manager - Insights & Innovation (Remote).

Key Responsibilities

Lead consumer insights initiatives and translate findings into brand strategies

Manage brand P&L and execute integrated marketing plans to drive growth

Build and manage an innovation pipeline, collaborating on new product commercialization

Required Qualifications

8-10 years of experience in brand strategy, consumer insights, or innovation within CPG

Experience in managing brand P&L, pricing, and portfolio management

Strong background in innovation pipeline development and category expansion

Experience in customer segmentation and optimizing media investment

Proven leadership skills in developing high-performing teams and cross-functional partnerships

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Senior Manager Of • Richmond, Virginia, United States

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