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Senior Strategist, Market Research (Boston)

Senior Strategist, Market Research (Boston)

ProtobrandBoston, MA, US
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Are you passionate about shaping brand narratives and driving impactful business strategy for clients? Protobrand is leading the way in delivering breakthrough consumer insights through AI + Behavioral Science and we're on the hunt for a Senior Strategist to join our dynamic client delivery team in Boston. If you're a strategic thinker with a knack for translating insights into actionable strategies, this is your opportunity to make a lasting impact among high profile clients in the market research industry.

Role Overview :

As a Senior Strategist at Protobrand, you will play a pivotal role in providing strategic guidance and insights to our clients brands and target consumers, helping them to understand market trends, consumer behaviors, and competitive landscapes. This position requires a solid understanding of brand strategy frameworks, consumer research methodologies, exceptional analytical skills, and the ability to translate complex data into actionable strategies for our clients. Experience as a strategic planner, brand consultant, strategy consultant is ideal, in addition to hands-on consumer research experience.Reporting into the SVP Growth Strategist, you will work closely with clients and internal stakeholders to ensure the successful implementation of strategies that drive business growth.

Key Responsibilities :

Client Engagement and Consultation :

  • Engage with clients to understand their business objectives, challenges, and goals.
  • Act as a strategic consultant, providing expert advice through a wide range of thoughtful, insight-led deliverables designed to guide client goals, objectives, business plans and marketing strategy
  • Build and maintain strong relationships with clients, ensuring high levels of satisfaction and repeat business.
  • Contribute to proposal design and selling through to clients
  • Address client concerns and feedback to improve service delivery.

Research and Insight Development :

  • Work collaboratively with researchers to design comprehensive market research studies using both qualitative and quantitative methods.
  • Interpret data to identify key insights that inform strategic decisions.
  • Storytelling and Strategic Recommendation Development :

  • Develop compelling deliverables through storytelling that connects data points to insights
  • Develop tailored strategic recommendations for clients based on insights.
  • Collaborate with clients to ensure recommendations align with their research and business objectives.
  • Stakeholder Collaboration :

  • Work with cross-functional teams, including the research team, to ensure client deliveries are impactful, have consistent high quality and are delivered on time.
  • Reporting and Presentation :

  • Create impactful reports and presentations to communicate insights and strategies to clients and their stakeholders
  • Present insights based on complex data in a clear and concise manner, using visualization tools where necessary.
  • Desired Qualifications :

  • Bachelor's or Master's degree in the Humanities, Marketing, or a related field. Consumer anthropology an asset
  • 5+ years experience in a market research role and / or planner / strategist role at consumer research or brand consultancy firms
  • Strong understanding of market research methodologies and applications in the areas of Brand Development, Marketing Communications and Product Innovation
  • Strong understanding of frameworks used by brand managers to define their brand strategy
  • Proven excellent analytical and writing skills; building a strategic story from the data that leads to actionable recommendations
  • Excellent communication and presentation skills.
  • Ability to work independently and collaboratively with cross-functional teams.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Additional Requirements :

  • Willingness to travel for client meetings and presentations as needed.
  • Familiarity with industry-standard research tools and software.
  • Proficiency in software tools such as Microsoft 365.
  • Personal Traits :

    Strategic Thinker : You can see the big picture and identify innovative ways to drive growth.

    Collaborative : You excel in cross-functional team environments and build strong relationships with colleagues and clients.

    Adaptable : You're comfortable in fast-paced settings and can pivot quickly as market demands change.

    Results-Oriented : You set ambitious goals and work tirelessly to achieve them.

    Team Player : You succeed by supporting and leveraging the skills of others to maximize your effectiveness.

    Join Protobrand and become part of a team that's shaping the future of market research. If you're ready to make a significant impact, we want to hear from you. Apply today and help us redefine what's possible.

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    Market Strategist • Boston, MA, US

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