Head of Marketing Strategy & Planning

Head of Marketing Strategy & Planning

Location : Oklahoma City, OK, US, 73120

The Head of Marketing Strategy and Planning understands what makes the Love's brand valuable. The role will create and drive world class strategic marketing & advertising initiatives to articulate the Love's vision, resulting in increasing sales and enhancing the brand image. They will partner and lead cross-functionally in their mission to innovatively tell the Love's story and differentiate the Love's brand from competitors.

Major Responsibilities :

• Create a winning, long-term, cross-channel marketing strategy that maximizes company profitability, yet remains lean and financially disciplined.
• Lead the development of brand and marketing strategy for Love's Travel Stops and associated lines of business.
• Identify and analyze key market trends, competitor activities, and consumer habits to formulate the best strategies to effectively influence the market landscape and emotionally engage with our customers.
• Steward and align marketing & business goals in a way that ensures creative deliverables authentically bring Love's principal of "Highway Hospitality" to the market.
• Drive collaboration among internal teams & external partners to create the most engaging marketing content, promotions, and advertising materials.
• Partner with internal & external sales organizations, along with utilizing current and vetting prospective agency & technology partners, to craft the most refined and efficient go-to-market strategies, including paid marketing opportunities.

Own accountability for self and group by tracking performance against organizational goals.

Manage and evolve the Love's enterprise marketing strategy to ensure sustained growth.

Build up and direct an efficient, high performing creative team.

Requirements :

Job Function(s) : Corporate

Our Culture :

Fueling customers' journeys since 1964, innovation leads the way for this family-owned and operated business headquartered in Oklahoma City. With nearly 40,000 team members, travel stops are the core business along with products and services that provide value for professional drivers, fleets, traveling public, RVers, alternative energy and wholesale fuel customers. Giving back to communities and an inclusive workplace are hallmarks of the award-winning culture.

Love's is an Equal Opportunity Employer. Veterans encouraged to apply.