Experienced Marketing Expert / Agency for B2B Professional Services Startup

Job Description :

We are a B2B professional services startup targeting professional services, e-Commerce and software companies with annual revenues between $50M and $150M. We are seeking an experienced marketing expert or agency to design and execute comprehensive marketing strategies that minimize the time to our first client acquisition. This role will involve pre-launch planning, business launch activities, and ongoing marketing initiatives to ensure rapid and sustained growth.

Scope of Work

1. Strategic Planning

Quick-Start Marketing Plan : Develop a tactical plan with immediate steps to secure our first clients.

2. Business Launch Marketing : Fast-Track Client Acquisition

Website Optimization : Create or enhance our website for lead generation, ensuring it is SEO-friendly and optimized for conversions.

Landing Pages : Develop high-converting landing pages tailored to specific services and target audiences.

Content Marketing : Create and disseminate impactful content (blogs, whitepapers, case studies) that resonate with target clients' needs.

Email Marketing Campaigns : Design and implement targeted email campaigns to nurture leads and drive conversions.

Paid Advertising : Set up and manage PPC campaigns (e.g., Google Ads, LinkedIn Ads) for immediate lead generation.

Social Media Marketing : Develop and execute strategic campaigns on platforms like LinkedIn to engage decision-makers and promote services.

Webinars and Virtual Events : Plan and promote webinars or virtual events to demonstrate expertise and attract potential clients.

Sales Enablement : Produce sales collateral (brochures, presentations, one-pagers) to assist the sales team in converting leads.

3. Ongoing Marketing Activities : Sustained Growth and Lead Nurturing

Lead Generation and Management : Maintain a steady pipeline through ongoing lead generation efforts.

Content Updates : Regularly refresh content to keep audiences informed and engaged.

SEO and SEM Optimization : Continuously optimize SEO and SEM strategies to boost visibility and drive organic traffic.

Analytics and Reporting : Track KPIs, assess marketing performance, and provide actionable insights with regular reports.

Campaign Optimization : Adjust campaigns based on performance data for maximum ROI.

CRM Integration : Implement and manage CRM systems (e.g., HubSpot, Salesforce) to streamline lead tracking and nurturing.

Deliverables

Tactical Marketing Plan with immediate action steps

Optimized website and high-converting landing pages

Content assets (blogs, whitepapers, case studies)

Set up and execution of email marketing campaigns

Managed paid advertising campaigns (setup, management, reporting)

Social media strategy and content

Webinars / virtual event planning and execution

Sales collateral creation

Monthly marketing performance reports

CRM setup and lead management

Timeline

Project Kickoff : Within 1 month

Pre-launch Completion : 1-2 months

Business Launch Marketing : December, January, February

Ongoing Marketing Activities : Continuous with monthly evaluations

Budget We are seeking proposals with fixed fee structures or fixed monthly retainer arrangements to ensure budget predictability. Please include :

Fixed Fee Proposal : Total cost for the entire project or specific milestones.

Fixed Monthly Fee Proposal : Monthly rate for ongoing marketing services.

Specify your preferred payment structure within your proposal. Leaving this out will automatically reject your application.

Required Skills and Expertise

B2B Marketing Experience : Proven track record in B2B marketing, especially in professional services, E-Commerce and software sectors.

Rapid Implementation Skills : Ability to design and implement marketing plans swiftly for quick client acquisition.

Digital Marketing Expertise : Strong proficiency in SEO, SEM, PPC, email marketing, social media, and content marketing.

Lead Generation Proficiency : Solid experience in lead generation and management for driving conversions.

We look forward to your proposal and the opportunity to partner in propelling our growth from the outset.

Required Skills :

• Content Marketing
• HubSpot
• Event Planning
• Brochures
• Steps
• Email Marketing
• Milestones
• Structures
• Lead Generation
• Social Media Marketing
• E-commerce
• Deliverables
• Advertising
• Campaigns
• Optimization
• LinkedIn
• Analytics
• Digital Marketing
• Strategic Planning
• Integration
• Strategy
• Presentations
• Social Media
• Email
• Software
• Planning
• Design
• Marketing
• Business
• Sales
• Management