Web Designer & Digital Marketing Manager

Job Description

Job Description

Benefits :

• Competitive salary
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance

FIT LIFE Health Clubs is a dynamic, multi-location health club chain dedicated to empowering our members to achieve their fitness goals. Were seeking a talented Web Designer & Digital Marketing Manager to elevate our online presence and drive engagement across our communities.

Job Summary :

We are looking for a skilled professional to update, maintain, and enhance our website while managing all marketing and social media efforts for our multi-location health club business. This role requires a creative, organized individual with expertise in web design, digital marketing, and social media strategy to strengthen our brand and attract new members.

Key Responsibilities :

Website Management :

Update and maintain the company website to ensure functionality, user-friendliness, and alignment with brand standards.

Implement design changes, including responsive layouts, UI / UX improvements, and content updates using platforms like WordPress, Wix, or Webflow.

Optimize website for SEO, load speed, and mobile compatibility.

Troubleshoot technical issues and coordinate with third-party vendors as needed.

Integrate features like class schedules, membership sign-ups, and e-commerce functionality.

Digital Marketing & Social Media :

Develop and execute comprehensive marketing campaigns to promote gym memberships, classes, and events across all locations.

Manage social media accounts (e.g., Instagram, Facebook, Tik Tok) by creating engaging content, including posts, stories, and videos, tailored to our fitness community.

Design visually appealing graphics and promotional materials, incorporating brand elements like our neon glow logo or patriotic themes for events (e.g., Memorial Day Murph Workout).

Monitor social media performance using analytics tools and adjust strategies to increase engagement and follower growth (targeting 5,000-100,000 followers per platform).

Implement paid ad campaigns on platforms like Google Ads, Facebook Ads, and Instagram, optimizing for ROI and lead generation.

Craft email marketing campaigns and newsletters to nurture member relationships and promote special offers.

Brand & Strategy :

Align all digital content with FIT LIFEs brand identity, ensuring consistency across web, social, and marketing materials.

Analyze website and marketing performance using tools like Google Analytics, providing regular reports with actionable insights.

Stay updated on fitness industry trends and competitor strategies to keep our marketing efforts innovative.

Collaborate with club managers to highlight location-specific promotions or events.

Qualifications :

Bachelors degree in Marketing, Graphic Design, Web Development, or related field (or equivalent experience).

3+ years of experience in web design / development and digital marketing, preferably in fitness, hospitality, or multi-location businesses.

Proficiency in web design tools (e.g., Adobe XD, Figma) and CMS platforms (e.g., WordPress, Wix, Squarespace).

Strong knowledge of HTML, CSS, and SEO best practices; JavaScript a plus.

Expertise in social media management tools (e.g., Hootsuite, Buffer) and ad platforms (e.g., Meta Ads Manager, Google Ads).

Experience with graphic design software (e.g., Adobe Photoshop, Canva) for creating branded visuals.

Excellent written and verbal communication skills for crafting compelling marketing copy.

Analytical mindset with experience using Google Analytics, social media insights, or similar tools.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Passion for fitness and understanding of the health club industry is a plus.

Preferred Skills :

Experience managing websites with e-commerce or booking systems.

Familiarity with video editing for social media reels or promotional content.

Proven success growing social media followers and engagement (e.g., achieving 338+ Facebook friends or 150+ Instagram followers as a baseline).

Ability to incorporate creative themes (e.g., fitness related material, Brand consistent verbiage and images, and patriotic designs for holidays) into marketing assets.

Compensation & Benefits :

Competitive salary based on experience (60,000 -75,000 annually, depending on qualifications).

Company pays for 50% of medical insurance (after the required 90 day probation period for new employees is completed) and the employee pays for the other 50% as well as dental / vision insurance.

Complimentary gym membership for all locations.

Opportunities for professional development and growth.

How to Apply :

Please submit your resume, a portfolio showcasing web design and marketing projects, and a brief cover letter explaining why youre a great fit for FIT LIFE Health Clubs to jesse@fitlifehc.com. Applications will be reviewed on a rolling basis.

Note : Candidates will be asked to provide examples of past website updates and social media campaigns, including metrics like follower growth or engagement rates.