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Senior CRO Analyst

Senior CRO Analyst

VirtualVocationsKalamazoo, Michigan, United States
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A company is looking for a Senior Conversion Rate Optimization (CRO) Analyst to drive optimization initiatives and enhance user experience across digital properties.

Key Responsibilities

Own key conversion rates and related performance metrics across the site

Develop and execute A / B and multivariate testing processes, including strategy and analysis

Map customer journeys and present insights and recommendations to stakeholders

Required Qualifications

7+ years of experience in CRO, digital marketing, or web analytics

Proficient understanding of traffic sources and their impact on conversion

Experience leading A / B and multivariate testing programs

Proficiency in analytics and CRO tools such as Google Analytics and Adobe Analytics

Working knowledge of HTML, CSS, and JavaScript for QA and troubleshooting

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Senior Analyst • Kalamazoo, Michigan, United States

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