Community Outreach Representative

Job Description

Job Description

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Community Outreach Representative

Location : Miami, FL

Open availability is required on mornings, evenings, weekends, and holidays.

This is a field-based role; the candidate in this position will be required to travel 100% of the time throughout the region.

About the Role :

Are you a natural connector who loves being out in the community, building relationships, and making a real impact? As a Community Outreach Representative at Curaleaf, you'll be the face of our brand across local markets - bringing our mission to life through education, engagement, and outreach.

This isn't your typical desk job. You'll be out in the field, visiting doctors' offices, hosting community events, and helping people learn about medical cannabis and how Curaleaf can support their wellness journey. You'll turn conversations into action - driving patient acquisition, building trust with providers, and creating buzz around our dispensaries and products.

If you're a storyteller, a doer, and someone who thrives on meaningful connections, this role is for you.

What You'll Do :

• Drive patient acquisition by educating communities and healthcare providers about medical cannabis and Curaleaf's offerings.
• Build relationships with physicians and office staff to encourage referrals and support.
• Partner with retail leadership to align outreach efforts with store goals and drive foot traffic.
• Plan and host events like medical card drives, health fairs, and senior center talks—bringing our brand to life in the community.
• Collaborate with store managers on local promotions and activations.
• Keep things organized with clear communication, outreach logs, and timely follow-ups.
• Work with marketing to create local content and event materials.
• Track your impact through KPIs like leads captured, physician engagements, and event ROI.
• Stay sharp by monitoring competitors and suggesting ways to stay ahead.
• Follow compliance guidelines and escalate any legal questions as needed.
• Share insights to improve outreach strategies and amplify results across teams.
• Communicate clearly and professionally with patients, caregivers, and providers.

What You'll Bring :

Even Better If You Have :

Physical Requirements :

While performing the duties of this job, the employee is required to stand for extended periods, regularly stand, walk, talk, or hear, stoop, kneel, crouch, or crawl, use hands and fingers to feel, reach with hands and arms, and lift up to 25 pounds. The employee is occasionally required to climb, balance, and lift up to 50 pounds. This position requires close vision (clear vision at 20 inches or less).

Work Environment :

This position has allergen warnings, including potential exposure to dust, pollen, and plant pathogens, and requires the ability to work in confined spaces, possess high stress tolerance, adaptability, and flexibility to work in an ever-changing environment.

What We Offer :

Benefits vary by state, role type, and eligibility.

Follow us on Social Media :

Instagram : @curaleaf.usa

Twitter : @Curaleaf_Inc

LinkedIn : Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX : CURA) (OTCQX : CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence

Our Vision : To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values :

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.