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Key Account & Retail Expansion Manager

Key Account & Retail Expansion Manager

OXYENERGYCosta Mesa, California, US
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Job Title : Key Account & Retail Expansion Manager - Dietary Supplements

About us：

OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa,CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

1. Key Account Development

  • Build and manage partnerships with major U.S. retailers (Walmart, Target, CVS, Walgreens, Costco, etc.).
  • Lead Joint Business Planning (JBP) and negotiations covering distribution, shelf placement, trade spend, and promotional calendars.
  • Collaborate cross-functionally to ensure new product launches and campaigns are executed seamlessly in key accounts.

2. Specialty & Independent Channel Expansion

  • Develop entry strategies for Vitamin Shoppe, GNC, regional supplement / pharmacy chains, and independent health food stores.
  • Identify and onboard local mom-and-pop retailers as an early-stage distribution network.
  • Build partnerships with distributors and brokers to accelerate long-tail penetration.

    • 3. Market Building & Execution (0-1 Stage)

  • Design and execute Oxyenergy's first offline rollout strategy, prioritizing test regions and pilot accounts.
  • Use existing internal resources (supply chain, marketing, influencer-driven demand) to secure initial listings and drive sell-through.
  • Create scalable playbooks for retail expansion that can be replicated across regions.

    • 4. Analytics & Reporting

  • Track sales performance by channel : ACV, market share, per-store sell-through, and ROI of trade promotions.
  • Provide leadership with data-driven insights and actionable recommendations.

    • Qualifications & Requirements

    Must-Have

  • 3+ years of U.S. retail / channel sales experience in CPG, dietary supplements, or health & wellness.
  • Proven success managing major retailers (Walmart, Target, CVS, etc.) as well as specialty / mid-tier accounts (Vitamin Shoppe, GNC, independents).
  • Ability to navigate 0-1 stage retail entry, including distributor / broker management and grassroots retail expansion.
  • Strong negotiation and relationship-building skills with buyers and category managers.
  • Analytical skills : proficient in Excel and retail reporting tools.

    • Nice-to-Have

  • Existing relationships with supplement / pharmacy buyers or distributors.
  • Experience bridging online-to-offline growth (e.g., converting Amazon / TikTok traction into shelf placement).
  • Bilingual English / Spanish or English / Chinese.
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    Key Account Manager • Costa Mesa, California, US

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