Marketing Dept. - Web Content Specialist

Marketing Dept. - Website Content & SEO Specialist

Richmond Heights, OH | Full-Time |

What You'll Do

Enhance website UX and navigation for intuitive user journeys

Write and optimize content (product pages, blogs, landing pages) using SEO best practices

Monitor and improve local SEO performance

Analyze heat maps and user behavior to refine site layout and content placement

Flag and follow up on technical issues with IT

Manage updates via CMS and customer portal

Align content with brand standards and business goals

Conduct technical SEO audits and implement improvements

Stay current on SEO / GEO trends and algorithm changes

What You Bring

Bachelor's in Marketing, Communications, Business, or related field

Experience in content management, UX, and SEO

Skilled in CMS (WordPress), heat map tools, Google Analytics / Search Console, SEMrush, or Ahrefs

Strong writing / editing and communication skills

Analytical mindset with data-driven decision-making

Familiarity with HTML, CSS, and web development basics

Self-starter who thrives in fast-paced environments

Bonus Points For

Local SEO expertise

SEM knowledge

Comfort working with IT on technical issues

Why You'll Love Working Here

Competitive pay and benefits

Innovative, collaborative team culture

Career growth and development support

Flexible, supportive work environment

About the Role

We're looking for a proactive and detail-oriented

Web Content Specialist

to join our marketing team. You'll play a key role in enhancing website UX, managing content with SEO best practices, and ensuring our site remains engaging, accurate, and technically sound.