Senior Marketing & Sales Operations Consultant (Digital)

Senior Marketing & Sales Operations Consultant (Digital)

When you join Caterpillar, you're joining a global team who cares not just about the work we do but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

The Americas Distribution & Service Division (ADSD) provides governance and administration of Cat dealers across the U.S., Canada, and Latin America.

As the Senior Marketing & Sales Operations Consultant (Digital), you will be responsible for assisting dealerships in achieving digital marketing operational excellence with the Distribution Center of Excellence (DCOE) supporting our Marketing & Sales Excellence Program (MSEP). You will develop a reputation as a subject matter expert in process improvement methodologies that in turn improve marketing operations profitability. You will work to execute digital marketing capability requirements and deploy digital marketing standards with the goal of achieving dealer services growth with retail and small core customers in support of the Enterprise Strategy.

The Distribution Center of Excellence (DCOE) is part of the Americas Distribution & Services Division (ADSD). The DCOE covers operational support in three key areas : Parts, Service, and Marketing & Sales (M&S). The primary role of M&S DCOE is to support and enhance Caterpillar's dealer network, which is a competitive strength and the critical way in which we serve our customers.

The Senior Marketing & Sales Operations Consultant (Digital) will provide proactive, analytical support to facilitate dealer marketing capability achievement and work in close collaboration with the Marketing & Sales Operations Representative (MSOR's) in territory. This individual will support 23 dealers, 8 MSORs, and 4 Districts in the East Region (Central, Northeast, Southeast & Southern).

Location : Dallas, TX (United States)

Additional Location(s) : Peoria, IL (United States)

Required Travel : Up to 30% (Domestic)

Relocation Assistance Offered : Yes (Domestic)

US Work Authorization Sponsorship Offered : None

What You Will Do :

• Assist District evaluation of dealer digital marketing capabilities to drive consistency throughout the assigned region.
• Partner with Districts to develop and execute action plans for dealer digital marketing capabilities.
• Support Districts and dealers with strategic engagement and implementation of digital marketing capabilities, with focus on the digital marketing tools and digital marketing online solutions (such as Salesforce, HubSpot, etc.) meant to drive enhanced customer engagement and experience.
• Drive dealer usage of marketing automation tools that allow boosting online customer engagement by providing dynamic digital experiences that trigger personalized customer journeys and monitoring the customer behavior with the goal of increasing the number of active retail customers.
• Work with Districts and dealers to measure and monitor the effectiveness of their marketing sales funnel through CRM systems, helping them define processes and performance KPIs for a customer-centric marketing approach and maintaining an accurate customer database.
• Develop deep expertise to advise districts and dealers on process improvement for areas such as customer retention and activation, nurturing campaigns, and marketing leads development and follow through.
• Evaluate the training needs of field representative and dealer personnel and leverage existing materials and resources to satisfy those training requirements in the digital marketing space.
• Other duties as assigned by Caterpillar management from time-to-time.

What You Have (Basic Requirements) :

What Will Set You Apart (Preferred Qualifications) :

Through it all, we are one team creating and delivering world-class components and solutions superior to the competition. Learn more about the Caterpillar Experience and why It's More Than a Job, it's a Career at Caterpillar.

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range : $126,000.00 - $189,000.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits : Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

This position requires working onsite five days a week. Relocation is available for this position. Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com / careers.

Posting Dates : October 21, 2025 - November 3, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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