Content Marketing Manager

A company is looking for a Lifecycle and Content Marketing Manager to lead content strategy and execution for growth marketing efforts.

Key Responsibilities

Develop and execute a comprehensive content calendar and create gated content assets for lead capture

Own lead scoring model implementation, analyze funnel performance, and manage segmented nurture tracks

Collaborate with cross-functional teams to align messaging and optimize content strategy based on performance trends

Required Qualifications

3-5 years of experience in growth marketing, demand generation, or content marketing

Proven experience with marketing automation platforms, preferably Salesforce Marketing Cloud

Experience with lead scoring, segmentation, and nurture campaign development

Analytical mindset with experience in A / B testing and conversion optimization

SaaS or B2B experience preferred