Senior Salesforce Marketing Cloud Engineer

Senior Engineer, Salesforce Marketing Cloud

At CarMax, we are industry disruptors. At the heart of our innovation is new digital products. Working on many different aspects of the customer experience, our Senior Engineers research and discover new opportunities and shape products to fulfill them. From inception to completion, you will develop tools and technology, learning quickly from our spirit of experimentation. You will have a direct impact on improving the performance of our business and ensuring customers can buy the vehicles they want in a way that is right for them!

We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Engineer with expertise in marketing technology, email development, and platform integration. The ideal candidate has extensive experience in SFMC implementations and excels at developing high-performance email marketing solutions. If you are passionate about driving impactful marketing campaigns, we encourage you to apply.

Key Responsibilities :

Develop and implement solutions in SFMC using AMP Script, HTML, CSS, SQL, SSJS, and / or JavaScript.

Build and manage cloud pages using content blocks and HTML / CSS, including forms, surveys, and dynamic content.

Design and execute marketing automation workflows using Email Studio, Journey Builder, Automation Studio, and Data Extensions.

Collaborate with cross-functional teams to ensure seamless integration between SFMC and Salesforce Core, as well as other platforms.

Implement, customize, and optimize email templates, journeys, automations, and cloud pages to enhance campaign performance.

Ensure compliance with email laws and best practices, including CAN-SPAM, GDPR, and other regulations.

Qualifications :

Bachelor's degree in computer science, a related field, or equivalent alternative education, skills, and / or practical experience is required.

5+ years of hands-on experience in Salesforce Marketing Cloud, with a focus on email marketing and automation.

Proficiency in AMP Script, HTML / CSS, SQL, SSJS, and JavaScript is essential.

Extensive experience in SFMC platform configuration, automation, and journey orchestration.

Strong understanding of email deliverability, compliance standards, and A / B testing methodologies.

Experience working with Litmus or Email on Acid for email testing.

Experience with OOTB and custom Preference Centers is a plus.

Experience implementing MobileConnect and MobilePush is an advantage.

Strong problem-solving skills with the ability to troubleshoot and resolve technical issues effectively.

Excellent communication skills, with the ability to work collaboratively with stakeholders at various levels.

Preferred Skills :

Integration experience with Salesforce Core and other platforms.

In-depth knowledge of SFMC platform end-to-end functionalities, including cloud pages, automation, journeys, and data handling.

Work Location and Arrangement : This role will be based out of the Richmond, VA CarMax Technology Innovation Center or the Dallas, TX Technology Hub and have a Hybrid work arrangement.

Work Authorization : Candidates must be legally authorized to work for any U.S. employer on a full-time basis. Sponsorship will be considered for this specific role.

About CarMax : CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation's largest retailer of used cars, with over 200 locations nationwide.

Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For.

Our Commitment to Diversity and Inclusion : CarMax is committed to bringing together people from different backgrounds and perspectives, providing employees with a safe, welcoming, and inclusive work environment.

CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, protected veteran status, disability status, and any other characteristics protected by law.

Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.