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Director of Product Marketing
Director of Product MarketingNetcraft • Lehi, UT, US
Director of Product Marketing

Director of Product Marketing

Netcraft • Lehi, UT, US
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Director of Product Marketing

Netcraft is the global leader in cybercrime detection and disruption. We've blocked almost 200 million cyber-attacks to date, and we take down around 33% of the world's phishing attacks.

Our purpose and passion are focused on just one thing : protecting the world from cybercrime. That passion doesn't stop at what we doit shapes how we work, too. We're proud of our talented team and the value each person brings. That's why we've created a workplace where people feel supported and inspired. From great benefits and wellness programs to fun social events, we've got you covered.

The Role

We're looking for an experienced Director of Product Marketing to shape and lead our go-to-market strategy across a fast-paced cybersecurity landscape. This is a senior role reporting directly to the VP of Marketing, with close collaboration across the Product, Commercial, and Marketing teams. You'll play a key role in defining how we position our products, enable our teams, and differentiate Netcraft in the market.

This is what you'll be doing, day to day :

  • Define and refine product positioning and messaging that resonates with customers, prospects, analysts, and partners.
  • Lead the development of go-to-market strategies for new product launches, communicating the product roadmap, and new feature releases.
  • Partner with Product Management to translate technical capabilities into clear customer benefits and market value.
  • Build impactful sales enablement programs, including playbooks, in-depth market intelligence, and training materials.
  • Collaborate with Demand Generation and Field Marketing to create targeted campaigns that drive awareness and pipeline.
  • Partner with Brand Marketing to grow the Netcraft footprint globally with key audiences and ICPs
  • Create and own Channel Marketing programs, and a structure to drive growth with new and existing partners
  • Support analyst relations and help shape Netcraft's voice in the broader cybersecurity ecosystem.
  • Use data and develop commercial insights to align Netcraft products and solutions with emerging threats, client challenges, and business objectives of prospects and customers
  • Own Netcraft's 'voice of the customer' programs, including the Client Advisory Board, development of client case studies, product insights, and client reviews programs.

What You'll Need To Be Successful :

This is what you'll need to be successful :

  • 8+ years of experience in product marketing within cybersecurity, SaaS, or enterprise technology
  • A proven ability to build and lead strategic go-to-market teams and initiatives that drive a measurable impact
  • Strong understanding of cybersecurity trends, buyer personas, and competitive dynamics
  • Excellent communication skills with the ability to craft compelling value propositions for both technical and business audiences
  • Experience working cross-functionally with Product, Sales, and Marketing teams to deliver results
  • Skilled at presenting to and influencing senior stakeholders internally and externally
  • Strong analytical mindset, with the ability to use data to inform decisions and measure success

    • The Reward Package :

    We like to look after our people well, so your compensation will include :

  • Highly attractive base salary and bonus scheme, based on performance against defined targets, reviewed annually
  • Equity scheme, so you can share in Netcraft's long-term success (eligibility criteria apply)
  • Generous private health cover with 10+ plan choices
  • 401(k) Safe Harbor Plan, with employer-matched contributions up to 4%
  • Flexible and hybrid working options
  • 33 days' vacation per year (incl. public holidays), rising to 37 days per year with length of service
  • Paid sick leave up to 12 weeks per year, plus separate paid compassionate leave if needed
  • Enhanced paid family leave entitlements, incl. 52 weeks maternity / adoption leave and four weeks paternity leave
  • Two days paid Volunteering Days per year
  • Two days paid Personal Development Days per year, plus multiple learning options such as open access to Udemy and Coursera
  • Regular company social events throughout the year
  • Inclusive culture and environment, where you'll feel genuinely valued and supported

    • Diversity, Equity and Inclusion

    This is very important to us and through our ally network we actively support under-represented groups. We seek to maintain a working environment that is free from bias, harassment or discrimination, and we encourage candidates from any background to apply regardless of their gender, gender identity, sexual orientation, race / ethnicity, ability / disability, age, religion, or any other specific characteristics.

    We're happy to make reasonable accommodations to our hiring process to ensure that all candidates can participate fully and comfortably.

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    Director Of Marketing • Lehi, UT, US