Talent.com
goop is hiring : Director, Social Media in Santa Monica

goop is hiring : Director, Social Media in Santa Monica

MediabistroSanta Monica, CA, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Join to apply for the Director, Social Media role at goop

Join to apply for the Director, Social Media role at goop

Get AI-powered advice on this job and more exclusive features.

About The Company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

About The Company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.

About You

You are a dynamic social media leader with a refined aesthetic sensibility and an instinct for what sparks cultural conversation. Equal parts strategist and creator, you thrive at the intersection of storytelling, design, and data. You understand how to translate brand values into compelling digital content and have your finger on the pulse of social trends—knowing which to embrace, which to ignore, and how to make them distinctly “goop.” You are highly collaborative, skilled at cross-functional partnerships, and energized by guiding teams to bring ambitious ideas to life across platforms.

About The Role

The Director, Social Media will oversee the creation, execution, and evolution of goop’s social media strategy, reporting into the VP, Brand Marketing. This leader will set the vision for how goop shows up across channels, blending creativity, analytics, and cultural relevance. Partnering closely with creative, editorial, brand marketing, e-commerce, and communications teams, you’ll drive platform growth, deepen community engagement, and ensure a cohesive, elevated presence that reflects goop’s brand values. You will also be responsible for developing, mentoring, and inspiring the social media team, creating clear growth paths, and fostering a culture of creativity and accountability.

Responsibilities Include

Lead development and execution of goop’s social media strategy across all platforms to drive engagement, growth, and cultural impact.

Oversee social strategy, including content planning, publishing, and calendar alignment in partnership with cross-functional teams including brand, creative, editorial, wholesale, partnerships, communications, and e-commerce.

Partner with the Creative Director and brand teams to ensure all social visuals and narratives embody goop’s elevated aesthetic and voice.

Stay ahead of platform trends, tools, and best practices, proactively translating them into innovative, brand-right executions.

Manage social reporting and analytics, ensuring insights inform strategy and creative direction.

Guide and mentor the social team, fostering collaboration, creativity, and excellence in execution.

Collaborate with Influencer and PR teams to amplify campaigns and align social strategy with broader brand initiatives.

Own relationships with social platforms, vendors, and external partners to maximize opportunities.

Support integrated campaign launches for beauty, fashion, content, and brand initiatives with best-in-class social activations.

Qualifications & Experience

6-8+ years of experience in social media, digital marketing, or content strategy, with experience in a leadership role.

Proven track record of building and executing innovative social media strategies for beauty, fashion, luxury, or lifestyle brands.

Deep knowledge of social media platforms, trends, analytics, and tools; experience with Dash Hudson or similar platforms is a plus.

Elevated design sensibility with an understanding of how visual identity translates across digital platforms.

Strong leadership skills with experience building and managing high-performing teams.

Exceptional cross-functional collaboration skills and the ability to influence at all levels of the organization.

Strong analytical and strategic thinking skills, with the ability to balance data-driven insights and creative instincts.

Excellent communication skills and a passion for storytelling in digital spaces.

FAQ

Compensation : $140,000 - $150,000 + Equity. This is a full-time, non-exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA-based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as : experience, training, knowledge and skills, and if the location of the job changes.

Benefits : Generous health benefits package, fertility benefits and paid parental leave.

Perks : “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access tocustom lifestyleresourcesand events, and a beautifulworkspacein SantaMonica

Work Philosophy : At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.

goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. J ob Disclosures : No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.

Seniority level Seniority level Director

Employment type Employment type Full-time

Job function Job function Marketing and Sales

Industries Personal Care Product Manufacturing

Referrals increase your chances of interviewing at goop by 2x

Get notified about new Social Media Director jobs in Santa Monica, CA .

Culver City, CA $110,000.00-$150,000.00 5 days ago

Beverly Hills, CA $140,000.00-$160,000.00 2 weeks ago

Culver City, CA $175,000.00-$215,000.00 5 days ago

Los Angeles, CA $150,000.00-$170,000.00 3 weeks ago

Los Angeles, CA $100,000.00-$120,000.00 2 weeks ago

Senior Director of Brand Marketing - Pressed Juicery Senior Director Global Consumer & Brand Activation Director, Digital Marketing (Joe's Jeans, Favorite Daughter, Herve Leger, Hudson Jeans) Los Angeles, CA $165,000.00-$180,000.00 2 weeks ago

Director of Marketing and Communications Los Angeles, CA $100,000.00-$140,000.00 1 month ago

Director, Global Integrated Marketing - UGG Los Angeles, CA $100,000.00-$300,000.00 2 weeks ago

Santa Monica, CA $90,000.00-$130,000.00 1 week ago

Director of Brand Marketing (Ref : 188668) Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California) Los Angeles, CA $149,153.00-$200,000.00 2 weeks ago

Santa Monica, CA $155,000.00-$165,000.00 1 day ago

Executive Director, Talent Social Marketing Culver City, CA $150,577.00-$195,750.00 1 week ago

Senior Director, Brand & Consumer Engagement Los Angeles, CA $185,000.00-$220,000.00 2 weeks ago

Santa Monica, CA $68,640.00-$148,535.00 1 month ago

Los Angeles, CA $130,000.00-$160,000.00 2 weeks ago

Director of Marketing and Communications Senior Director / VP of Integrated Marketing Santa Monica, CA $130,000.00-$180,000.00 1 month ago

Los Angeles, CA $130,000.00-$150,000.00 4 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

serp_jobs.job_alerts.create_a_job

Director Social Media • Santa Monica, CA, United States

Job_description.internal_linking.related_jobs
  • serp_jobs.job_card.promoted
  • serp_jobs.job_card.new
Director, Social Media

Director, Social Media

goopSanta Monica, CA, United States
serp_jobs.job_card.full_time
Get AI-powered advice on this job and more exclusive features.From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
Social Media Director

Social Media Director

MediabistroCulver City, CA, United States
serp_jobs.job_card.full_time
The Social Media Director will join the.Corporate Brand & Communications.Culver City hub on a hybrid basis, working 3 days a week from the hub. Scopely is looking for a visionary strategist who also...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
  • serp_jobs.job_card.promoted
Associate Director, Paid Social Media (Kia)

Associate Director, Paid Social Media (Kia)

Canvas WorldwideLos Angeles, CA, US
serp_jobs.job_card.full_time
Associate Director, Paid Social Media (Kia).Canvas Worldwide dares to be the challenger the ad industry needs.Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.Named "Most...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
  • serp_jobs.job_card.promoted
Social Media Manager

Social Media Manager

24 Seven TalentLos Angeles, CA, US
serp_jobs.job_card.full_time
Leading Global Beauty Company is seeking a Sr.Social Media Manager will be a key member of the digital marketing team, responsible for developing and overseeing social media strategy for a prominen...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
  • serp_jobs.job_card.promoted
Director, Social Media

Director, Social Media

GoopSanta Monica, CA, US
serp_jobs.job_card.full_time
Goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation.From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
  • serp_jobs.job_card.promoted
Director, Social

Director, Social

FoxLos Angeles, CA, US
serp_jobs.job_card.full_time
Fox Sports FOX Sports, the industry leader in live events, is the umbrella entity representing Fox Corporation's wide array of multi-platform US-based sports assets. Built with brands capable of rea...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
  • serp_jobs.job_card.promoted
Director, Media Sales

Director, Media Sales

PocketWatch, IncCulver City, California, US
serp_jobs.job_card.full_time
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description. Salary : $125,000 - 150,000 / Annually.Generat...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
Social Media Director US - Culver City, United States

Social Media Director US - Culver City, United States

MediabistroCulver City, CA, United States
serp_jobs.job_card.full_time
Corporate Brand & Communications.Culver City hub on a hybrid basis, working 3 days a week from the hub.At Scopely, we care deeply about what we do and want to inspire play, every day - whether in o...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
  • serp_jobs.job_card.promoted
Media & Entertainment - Director

Media & Entertainment - Director

CFGILos Angeles, CA, US
serp_jobs.job_card.full_time
Accounting Advisory, Media & Entertainment - Director.This role requires extensive knowledge of M&E-specific accounting challenges, such as content capitalization and impairment, revenue recognitio...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
  • serp_jobs.job_card.promoted
Director of Social

Director of Social

IpsySanta Monica, CA, US
serp_jobs.job_card.full_time
Join us in inspiring everyone to express their unique beauty.IPSY is the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
  • serp_jobs.job_card.promoted
Social Media Manager

Social Media Manager

JLUXLABELLos Angeles, CA, US
serp_jobs.job_card.full_time
JLUXLABEL is a Los Angeles–based women’s fashion brand, known for modern minimalism and timeless, affordable luxury.We inspire women to express their confidence through elevated style, ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
Social Media Director Job at Pressed Juicery in Los Angeles

Social Media Director Job at Pressed Juicery in Los Angeles

MediabistroLos Angeles, CA, United States
serp_jobs.job_card.full_time
Pressed is growing and seeking a Social Media Director to lead our social strategy with a strong mix of creative instinct, cultural fluency, and data-driven thinking! Social is a major growth engin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
  • serp_jobs.job_card.promoted
Director, Social Media

Director, Social Media

Sinclair Broadcast GroupSanta Monica, CA, US
serp_jobs.job_card.full_time
The Moment Tennis is having a cultural breakthrough.And across the globe, a new generation of fans is discovering the sport through highlights, memes, and social stories. Tennis Channel is built for...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Director, Social Media Job at goop in Santa Monica

Director, Social Media Job at goop in Santa Monica

MediabistroSanta Monica, CA, United States
serp_jobs.job_card.full_time
Get AI-powered advice on this job and more exclusive features.From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
  • serp_jobs.job_card.promoted
  • serp_jobs.job_card.new
Director of Social Media

Director of Social Media

Flock Safety GroupLos Angeles, CA, United States
serp_jobs.job_card.full_time
Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, l...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
Sinclair Broadcast Group is hiring : Director, Social Media in Santa Monica

Sinclair Broadcast Group is hiring : Director, Social Media in Santa Monica

MediabistroSanta Monica, CA, United States
serp_jobs.job_card.full_time
The Moment Tennis is having a cultural breakthrough.And across the globe, a new generation of fans is discovering the sport through highlights, memes, and social stories.Tennis Channel is built fo...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Prager University is hiring : Director, Social Media in Los Angeles

Prager University is hiring : Director, Social Media in Los Angeles

MediabistroLos Angeles, CA, United States
serp_jobs.job_card.full_time
Los Angeles, California (on-site).Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to W...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
Drs E&e Investment Llc is hiring : Social Media Manager in Los Angeles

Drs E&e Investment Llc is hiring : Social Media Manager in Los Angeles

MediabistroLos Angeles, CA, United States
serp_jobs.job_card.part_time
About the company : FUERTE is the first physician-founded healthcare networking app, designed to strengthen connections between medical providers, offices, and field reps. We’re building the future o...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30