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Channel Category Analyst

Channel Category Analyst

Husqvarna GroupCharlotte, NC, US
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Channel Category Analyst

The Channel Category Analyst is responsible for supporting the development and execution of category strategies across our portfolio. This role leverages data-driven insights to analyze sales trends, monitor competitive activity, evaluate product performance, and identify growth opportunities. The ideal candidate has a strong analytical mindset, attention to detail, and a passion for power equipment or consumer durable goods. This role will focus on all Husqvarna channels.

What You Need To Know :

  • Category Performance Analysis : Monitor and analyze category performance across multiple channels. Provides actionable insights to drive sales, margin, and market share improvements.
  • Market and Competitor Research : Track and benchmark OPE market trends, customer preferences, and competitor offerings to inform category strategy and product development.
  • Assortment & Pricing Optimization : Support decisions related to SKU rationalization, new product introductions, and pricing strategies based on data from POS systems, syndicated sources and internal sales data.
  • Promotional Insight : Analyze the impact of promotions, seasonal programs, and marketing initiatives on category performance; provide recommendations for future campaigns.
  • Reporting and Dashboards : Build and maintain dashboards, reports, and tools to visualize category trends and internal shipment data.
  • Cross-Functional Collaboration : Partner with product managers, finance, marketing, and sales to align strategy and execute category initiatives effectively.
  • Strategy Support : Supports Channel Managers in strategic program decision making. Provides insight into where we could sell more products and what we could sell with.

What We Are Looking For :

  • Bachelors degree in Business Administration or relevant field.
  • 2-4 years experience of category positions.
  • Previous experience in high-volume fast-paced manufacturing environment preferred.
  • Strong knowledge of analyzing data and providing insights.
  • Experience with POWERBI and how to create an effective reporting dashboard.
  • Strong analytical skills, including a demonstrated ability to synthesize, interpret, and communicate market and competitive data.
  • Proficient in MS Office software applications (Word, Excel, PowerPoint, Project).
  • Ability to maintain confidentiality regarding proprietary company information.
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    Category Analyst • Charlotte, NC, US