Manager, Membership Program Design & Strategy

Manager, Membership Program Design & Strategy

ID

2025-4660

# of Openings

Category

Marketing & Creative

Company : Name

US-FL-Lake Nona

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport's growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don't know tennis? Don't worry, you can still find yourself in the game!

The Role

Develop and iterate on membership and rewards programs for tennis players, providers, and facility operators. This person will support the reinvention of the framework that drives membership numbers, satisfaction and sales by increasing engagement in key products, services, and promotions associated with their respective programs. This role is critical in contributing to player participation and retention, coach quantity, diversity, and facility and court retention and utilization.

Execute initial and cyclical National program updates, including benefits, rewards, tier structures and pricing, communication strategies, churn management, and financial forecasting

• Partner with Director, Membership in managing / collaborating program strategies across the three distinct strategic pillars : Player / Fan, Coach / Provider, and Facility; ensuring each program serves its unique audience effectively
• Support USTA Sections in developing targeted local membership initiatives, promotions and campaigns and ensure programs facilitate Section leaders' ability to promote local programming and achieve their customer engagement goals
• Partner with Marketing at the national and local levels to drive membership and program growth by actively targeting and recruiting new members and connecting them to ongoing program offerings, services, and promotions
• Engage with leadership at the National and Section levels to define activities to be included in the customer rewards and incentive systems
• Perform economic modeling for National customer incentives and rewards across programs; provide analytical and strategic support to Section-driven reward and incentive activations
• Manage program cross-sell, upsell and recognition campaigns; proactively identify opportunities to deepen customer engagement via rewards, gamification, exclusive experiences and targeted promotions
• Collaborate with Manager, Member Products to synthesize member feedback and support business cases for new member services and products
• Collaborate with Analytics team to administer customer segmentation strategy and comprehensively define personas to support customer experience enhancements
• Apply strong financial acumen to optimize overall program financial performance by devising program and ancillary pricing strategies and modeling
• Partner with USTA Sections, Membership Operations, Customer Care, Play and Competition, Coaching, Facilities and Digital teams to ensure efficient execution of programs and consistent member experience

Who You Are

What We Offer

The expected range for the base salary for this position is $70,000 - 75,000. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you're interested; we'd love to learn how you can "serve" our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.