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Paid Media Designer (Ref : 191156)

Paid Media Designer (Ref : 191156)

Forsyth BarnesLincolnshire, IL, US
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Job Description

Title : Paid Media Designer - Creative

Salary : Up to $100,000 + benefits

Location : Lincolnshire, IL - 4 days per week in office

Sector : Retail

Contact : kershia.broughton@forsythbarnes.com

Our client is a prominent brand in the retail sector, globally recognized for its comprehensive of products and solutions. This organization is dedicated to innovation and exceptional customer service, consistently adapting to fulfill the demands of contemporary workplaces. The culture emphasizes creativity, teamwork, and excellence, fostering an enriching environment for professional growth.

We are collaborating with this organization to identify a skilled Paid Media Designer who will be instrumental in enhancing the company’s digital footprint. The selected candidate will utilize their creative insights and analytical abilities to develop captivating advertising campaigns that resonate with specific target audiences.

This role demands a unique combination of design talent and marketing knowledge to produce visually compelling media that achieves desired outcomes.

Key Responsibilities :

  • Create and design digital advertising elements, including banners, social media visuals, and landing pages.
  • Engage with marketing teams to establish campaign goals and identify target demographics.
  • Evaluate performance data to adjust and improve ad designs for increased conversion rates.
  • Maintain awareness of industry trends and best practices in digital design and advertising.
  • Contribute to brainstorming sessions aimed at generating innovative concepts for future campaigns.
  • Develop and harness the use of AI tools in the creation of digital assets for Paid Media.

Key Requirements :

  • Bachelor's degree in Graphic Design, Marketing, or a related discipline.
  • A minimum of 2 years of experience in digital design, ideally in a retail context. You will also need experience and exposure to Paid Media creatives and understand how they differ from traditional creative campaigns.
  • Proficient with design software, particularly Adobe Creative Suite (Photoshop, Illustrator, Firefly etc.).
  • Must have experience in Figma and Creatopy.
  • A strong portfolio showcasing campaigns and ideally providing examples utilizing AI or automation tools such as ChatGPT or Notion AI.
  • Excellent communication skills with a proven ability to collaborate effectively within a team.
  • Benefits

  • Attractive salary with performance-related bonuses.
  • Extensive health, dental, and vision coverage.
  • Generous paid time off, encompassing holidays and vacation days.
  • Opportunities for professional growth and career advancement.
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