Lead Digital Customer Growth - Go-To-Market

Lead Digital Customer Growth - Business

At AT&T we're redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

AT&T is seeking a Lead for the Digital Business Go-to-Market team to drive device, product, and marketing initiatives that enhance the AT&T Business online experience. In this role, you will develop and execute digital strategies in partnership with cross-functional teams, ensuring seamless delivery of go-to-market programs across all digital platforms.

You will be responsible for end-to-end digital customer journey management for your programs, proactively solving challenges, and prioritizing multiple projects with strong organizational and communication skills. You should be comfortable analyzing performance and market data to quantify success and extend insights to other initiatives. A customer-centric mindset, passion for digital excellence, and data-driven approach are essential, as is the ability to adapt quickly when business needs change.

Key Roles and Responsibilities :

• Digital Strategy & Execution : Serve as the primary digital lead for go-to-market initiatives, developing and executing strategies for device, product, and offer launches across desktop, mobile web, and app platforms. Oversee the entire customer journey, ensuring a cohesive experience and driving both engagement and revenue.
• Cross-Functional Collaboration : Unite teams from marketing, product, creative, and internal digital organization to deliver on shared goals. Build strong partnerships, facilitate communication, and champion digital priorities in broader business discussions.
• Customer Journey & Experience Management : Analyze key audience personas and shopping behaviors to map digital touchpoints that deliver the right products and features engagements at the right times. Collaborate on digital messaging, merchandising, and consistency across digital journey.
• Technology & Innovation : Embrace a test-and-learn approach, identifying opportunities for improvement and collaborating with technology and creative partners to implement innovative digital solutions. Stay current on industry trends to keep AT&T ahead of the competition.
• Data Analytics & Optimization : Leverage analytics to monitor customer behavior, performance metrics, and campaign results. Work with analytics teams to identify trends, optimize digital strategies, and drive continuous improvement in site performance and digital sales.
• Performance Measurement & Communication : Translate complex data into clear, actionable insights and present findings to stakeholders at all levels. Develop presentations and reports that articulate results and advocate for digital initiatives.

What We're Looking For :

Our Lead Digital Customer Growth - Business earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.

Ready to join our team?

Apply today!

Weekly Hours : 40

Time Type : Regular

Location : Dallas, Texas

Salary Range : $143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.