Marketing Specialist II

Marketing Specialist Ii

Gilbane Building Company is seeking a creative and driven Marketing Specialist II to join our Southeast Division, based in Richmond, Virginia. In this role, you will play a key part in developing compelling qualifications, proposals, presentations, and marketing collateral that support our business development efforts and reflect our brand's excellence.

We're looking for a storyteller who can craft customized content and design visually engaging graphics that align with Gilbane's growth objectives and resonate with our clients. You'll collaborate closely with local teams and cross-functional departments across the company to deliver high-impact collateral materials.

This position requires a consistent and visible presence in our Richmond office, fostering strong team connections and a deep understanding of our local operations.

As a Top-10 ENR Contractor, Gilbane is a family-owned business with 45 offices that has been shaping communities since 1870. Consistently recognized as one of the most reputable construction management firms in the country, Gilbane is committed to delivering projects safely and on-time. You will have the opportunity to build schools, labs, hospitals, corporate offices, sports arenas and more!

We are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't perfectly match every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

You are someone who acts inclusively, showing empathy and treating others with respect and dignity to uphold Gilbane's core value of Caring and "People First" workplace culture. You seek to listen to understand and can convey information clearly. You're a strong problem solver who can identify, prioritize, and implement alternatives for solutions, and you demonstrate adaptability by collaborating with others and supporting team members to achieve excellence. A self-starter who shows passion, commitment, and ownership, all while delivering on business outcomes and driving results. You're someone who identifies opportunities for new and improved ways of doing things that result in value-added solutions.

Your core values match Gilbane's : Integrity, Caring, Teamwork, Toughmindedness, Dedication to Excellence, Discipline, Loyalty, and Entrepreneurship.

What's in it for you? Gilbane offers employees multi-dimensional training opportunities through a number of resources. While managing your responsibilities to projects, you will be able to enroll in training through our award-winning Gilbane University to build leadership and technical skills. In addition, you will work with an experienced team that provides you with the opportunity to learn new industry skills every day. You will protect and promote the interests of both Gilbane and the client in all matters, as well as demonstrating the personal characteristics of a developing leader.

Responsibilities

Leads the development and production of client qualifications, proposals, presentations, and marketing collateral with a focus on quality, creativity, and meeting client deadlines

Refines storytelling skills through dynamic stories about clients, projects, people, and Gilbane, with a focus on creative writing, and incorporates these differentiators into deliverables that address the unique needs of each client

Ensures all external content and client deliverables align with Gilbane's brand standards and messaging guidelines

Participates in presell meetings and local strategic brainstorming

Supports the development and execution of marketing campaigns, branded content, awards, and speaking submissions, and local event support to increase Gilbane's market visibility

Leads the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels

Organizes and maintains digital assets, ensuring all photos, graphics, and media are approved, properly categorized, and easily searchable

Leads data maintenance and performs in-depth research of projects, team members, and market sectors utilizing our data management systems

Coordinates and organizes the high volume of information we collect for each of our projects and team members to ensure data integrity

Assists in conducting research into the different market sectors to understand our clients, including who they are, what's top of mind, and key trends

Supports the close-out process of sales and marketing deliverables

Develops an intermediate knowledge of the AEC industry and Gilbane's capabilities across each sector, locally and nationally

Builds and strengthens local relationships with operations to facilitate storytelling and identify value adds about our projects

Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use

Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables ensuring clear communication, mutual support, and a cohesive approach to problem-solving

Leads multiple deliverables concurrently and has a strong ability to multi-task

Participates in professional or community organizations

Qualifications

Experience / Education

Bachelor's degree in Business, Marketing, Communications, or related field

3-5 years relevant experience in the marketing and / or AEC industry

Or equivalent combination of education and experience

Knowledge, Skills & Abilities

Intermediate knowledge and skills in Adobe Creative Suite (InDesign), PowerPoint, Canva, Unanet, and Photography

Strong time management, organization, communication, teamwork, intermediate writing, and critical thinking skills

Intermediate knowledge of Gilbane services and beginner knowledge of construction management and industry awareness as a whole

Intermediate knowledge of key disciplines, including marketing, internal and external communications, presentations, and proposals

Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

This role is open to our Richmond, VA location. The salary range is $68,400-$85,500, plus benefits and retirement program.

Gilbane offers an excellent total compensation package, which includes competitive health and welfare benefits and a generous profit-sharing / 401k plan. We invest in our employees' education and have built Gilbane University into a top training organization in the construction industry. Qualified applicants who are offered a position must pass a pre-employment substance abuse test.

Gilbane is an Affirmative Action / Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, color, national origin, race, religion, sex, sexual orientation, gender identity, protected veteran status, or disability status.

Note to Recruiters, Placement Agencies, and Similar Organizations : Gilbane does not accept unsolicited resumes from agencies. Please do not forward unsolicited agency resumes to our jobs alias, website, or to any Gilbane team member. Gilbane will not pay fees to any third-party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Gilbane and will be processed accordingly.