Senior Manager, Brand Management - Woman's Fashion

Senior Manager, Brand Management - Woman's Fashion

Walmart is seeking a strategic, innovative, and highly adaptable Senior Manager with a keen eye for product to elevate our Woman's Private Brands. This leader will drive brand vision and execution across all sales channels, leveraging trend insights, historical and real-time sales data, and market intelligence to deliver exceptional customer experiences and support department growth. Key responsibilities include :

• Championing and reinforcing the brand's vision, ensuring consistency from product development through to customer-facing execution.
• Serving as the voice of the customer, collaborating with design partners to develop balanced, brand-right assortments aligned with retail pricing and growth strategies.
• Analyzing sales performance and trends, partnering with merchants to identify product maximization opportunities and white space within Woman's fashion.
• Curating and presenting initial assortments to merchants; delivering finalized recommendations to apparel leadership.
• Supporting the Brand Lead in conducting regular analysis of brand, department, and market segment performance, identifying and capitalizing on product and growth opportunities.
• Driving incremental sales growth by supporting strategic brand expansion and brand-building initiatives, including collaborations and partnerships.
• Fostering brand cohesion by working closely with marketing, site operations, and creative / editorial teams to deliver compelling, customer-facing branded experiences.
• Managing relationships and communicating project information to all stakeholders, ensuring deadlines are met through effective and collaborative project management.
• Performing additional job-related responsibilities and duties as assigned.

Competencies :

Minimum Qualifications : Bachelor's degree in Business, Communications, Marketing, Business, or related field and 4 years' experience in brand development and management, developing creative briefs, marketing, or related area OR 6 years' experience in brand development and management, developing creative briefs, marketing, or related area.

Preferred Qualifications : Microsoft Office - Excel, Vendor Management, Working on cross-functional teams or projects, Masters : Business Administration.

Primary Location : 45 W 25Th St, New York, NY 10010, United States of America