Marketing Manager Cannabis Brand (Los Angeles, Full-time, On-Site)

Job Description

Job Description

About the Role

We are looking for an experienced Marketing Manager to oversee and execute high-impact campaigns for a leading cannabis company based in Los Angeles. This is a full-time, on-site role that requires both creative and operational expertise in cannabis marketing. This role bridges creative, operational, and cross-functional marketing leadership, ensuring smooth execution of launches, campaigns, and activations across multiple channels.

This position requires a hands-on operator who thrives in structured project management while also driving creative strategy and cross-department collaboration.

This role is ideal for a marketing leader who thrives in fast-paced, highly regulated industries and has a passion for building impactful cannabis brands. The Marketing Manager will play a pivotal role in shaping how products are launched, how campaigns are executed, and how the brand continues to lead in one of the most competitive markets in the country.

What You'll Do

Oversee onboarding and integration of newly hired marketing managers, ensuring they understand company processes, compliance standards, and brand goals.

Build and maintain weekly gantt charts to track payment schedules, team deliverables, and campaign timelines in collaboration with marketing operations.

Oversee the marketing intake process for all major initiatives including product launches, grand openings, state launches, and large-scale campaigns, ensuring alignment between executive leadership and the marketing team before project development begins.

Determine project tier levels based on scope, resources, and priority, and manage workflow accordingly through Asana.

Assign responsibilities across marketing managers and functional teams, such as design, digital, events, media production, and trade marketing.

Identify departments impacted by each project (sales, retail, distribution, operations, etc.) and ensure tasks are aligned with the appropriate marketing manager.

Schedule and facilitate breakout meetings with project managers and team leads to address project-specific needs and ensure alignment across functions.

Organize kick-off and brainstorm meetings for all major initiatives, driving creative collaboration while maintaining a structured approach to campaign planning.

Track and monitor project progress within Asana, enforcing deadlines, addressing bottlenecks, and ensuring accountability throughout the execution phase.

Conduct weekly and monthly finance and budget reviews to monitor spending, validate invoice accuracy, and provide recommendations for budget optimization.

Lead close-out reports and post-mortem evaluations for each major campaign, comparing brainstorm outputs with final results to identify strengths, weaknesses, and new practices that can improve future projects.

Campaign and Creative Oversight

Review brainstorm meeting notes with marketing managers and shortlist ideas before project execution.

Schedule and facilitate Stamp Meetings (decision checkpoints) for major initiatives.

Manage trade marketing initiatives in collaboration with the trade marketing function.

Ensure creative campaign planning is innovative, data-informed, and brand-aligned.

Reporting Lines

Reports To : Head of Marketing or equivalent senior executive.

Manages : Marketing managers and designated project management staff.

Collaborates With : Cross-functional leads from design, events, trade marketing, digital marketing, retail, sales, distribution, finance, and operations.

Interfaces With : All departments directly impacted by marketing campaigns to ensure alignment and accountability.

What We're Looking For

Minimum 4+ years of marketing experience within the cannabis industry (or e-cigs / vapes) - manager-level or higher required. Candidates with only sales backgrounds will not be considered.

In-depth knowledge of cannabis product categories, brands, consumer behavior, and compliance regulations.

Proven ability to lead and manage cross-functional marketing teams, including digital, social, trade, design, events, and media production.

Exceptional project management skills, with advanced experience using tools such as Asana or comparable platforms.

Strong financial acumen with the ability to oversee campaign budgets, review expenses, and coordinate financial reporting.

Creative thinker capable of planning innovative, culture-driven campaigns while maintaining operational discipline.

Highly analytical and data-oriented, able to measure campaign performance and apply insights to optimize strategies.

Strong leadership presence, with the ability to inspire teams, manage conflicts, and maintain accountability.

Excellent written and verbal communication skills, with the ability to effectively present strategies and results to executives and stakeholders.

Why Work With Us

This is a full-time position with the opportunity to grow within one of the most dynamic companies in the cannabis industry.

Freedom to experiment with bold marketing concepts that genuinely resonate with culture.

Be part of a team that values authenticity, creativity, and cultural relevance, not just trend-following.

Your work will directly shape how the company shows up across the cannabis industry and connected cultural spaces like music, art, and events.