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Marketing Coordinator

Marketing Coordinator

FIELD GRADENew York, NY, US
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Job Description

Digital Marketing Coordinator

Position Overview

The Digital Marketing Coordinator will be integral to executing Field Grade’s digital strategy. This role balances creative coordination with operational management—supporting content creation (especially for photography), managing key digital platforms, and overseeing our social media presence. The ideal candidate is both organized and creative, detail-oriented yet capable of working fluidly across teams to drive brand consistency and engagement.

Key Responsibilities Planning & Managing Social Media

  • Create, schedule, and publish content across Instagram, TikTok, Facebook, and other relevant platforms.
  • Monitor engagement, respond to comments / messages, and support community building.
  • Perform regular audits of social media presence—evaluate post performance, brand tone consistency, and visual cohesion.
  • Analyze social media performance metrics (reach, engagement, sentiment) to refine content strategy.

Supporting Art Direction : Photographers, Directors & Casting

  • Collaborate with marketing and creative teams to plan and execute photoshoots—coordinating logistics, timelines, shot lists, locations, and talent.
  • Source and communicate with photographers, videographers, creative directors, stylists, and other vendors.
  • Assist in casting models or talent that align with Field Grade’s brand aesthetic for product and lifestyle shoots.
  • Facilitate production workflow—managing briefs, releases, and asset deliveries.

    • Managing Digital Platform Accounts

  • Maintain and optimize Field Grade’s Shopify store—update product listings, manage collections, promos, site content, and troubleshoot basic issues.

    • General Digital Marketing Support

  • Assist in campaign planning and execution for email, social, and other digital channels; support creative asset assembly and scheduling.
  • Source or curate content and assets—images, copy, styling elements—for marketing materials
  • Help monitor campaign performance using tools like Google Analytics, Shopify reports, and social analytics dashboards.
  • Track projects and deliverables via project management tools; help maintain asset libraries and content calendars
  • Assist with vendor and stakeholder communications—managing relationships, timelines, and expectations.

    • Qualifications & Attributes

    Education & Experience

  • Bachelor’s degree in Marketing, Communications, Business, or related field; or equivalent work experience.
  • 2+ years in e-commerce, digital marketing, content coordination, or related roles preferred.

    • Skills & Competencies

  • Proficient with Shopify, Amazon Seller Central (or equivalent marketplace), social media platforms, and analytics tools.
  • Excellent organizational and project management skills—able to manage multiple moving parts and deadlines.
  • Strong communication and coordination abilities—comfortable interfacing with creatives, vendors, and internal stakeholders.
  • Creative sensibility—understand visual branding, photography, and storytelling.
  • Detail-oriented with strong attention to timing, accuracy, and consistency.
  • Basic understanding of SEO, social media advertising, and digital marketing principles

    • Nice-to-Haves

  • Familiarity with content management systems, email marketing tools, or asset management systems.
  • Experience in casting, creative production, or managing photography / video shoots.
  • Photo or video editing skills.
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