(USA) Manager, Campaign Management- Digital

Digital Campaign Manager

Walmart Connect is seeking experienced Digital Campaign Managers to build and execute advertising solutions that drive conversion and build brand equity. This role is both strategic and tactical, requiring a deep understanding of marketing objectives and the ability to translate them into actionable media plans. As a Campaign Manager, you will leverage your 3+ years of experience in digital campaign management to plan, deliver, and optimize omnichannel ad campaigns. You will oversee revenue recognition and delivery across managed and self-service campaigns, ensuring seamless execution and performance reporting.

What You'll Do

• Lead strategic planning and execution of managed and self-service campaigns.
• Serve as a subject matter expert in media planning, audience strategy, and platform activation.
• Represent Walmart Connect in client and agency meetings, providing expertise on media tactics and campaign stewardship.
• Demonstrate proficiency across media types : paid search, programmatic display (onsite / offsite), digital sponsorships, CTV, social media (Meta, Pinterest, TikTok), digital OOH, and in-store experiential tactics.
• Apply purchase funnel strategies to align with client objectives (awareness, consideration, conversion).
• Collaborate with Sales and Account Management to develop data-driven media proposals.
• Communicate campaign performance, insights, and optimization strategies to stakeholders.
• Identify incremental revenue opportunities through performance analysis and seasonal programming.
• Partner with Media Insights for campaign measurement and reporting.
• Ensure adherence to internal SLAs and QA processes for campaign launches.
• Maintain strong relationships with internal and external teams through exceptional client service.
• Coordinate with cross-functional teams to traffic campaigns across various ad tech environments.

Qualifications

Preferred Qualifications

Primary Location

221 River St, Hoboken, NJ 07030, United States of America