Position Summary
At Walmart, we enable the connection between supplier brands and retail shoppers at an unprecedented scale. As primary stewards of our brand promise, “Save Money. Live Better,” we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, highly visible team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart’s sales data to prove it. WalmartConnect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart’s overall growth strategy.
Walmart Connect is seeking a Lead Analyst for Media Analytics & Strategy. Reporting to a Team Lead overseeing a sales Pod of a product category (also known as a Strategic Business Unit, SBU), you will bring the analytical rigor, responsiveness, and creativity required to support WMC’s market leading advertising measurement and insights. As an individual contributor, you will create market facing insights to help advertisers understand media performance, optimize media strategy, and generate incremental investment. As a Manager, you are expected to mentor, guide and train more junior associates.
The individual needs to be analytical and solution-driven with the ability to partner with the larger Strategic Insights & Media Analytics team as well as the Sales & Client Service teams to effectively communicate complex media and measurement insights internally and externally. You will play a critical role in analyzing customer behavior, measurement, and performance data across various channels. You will be responsible for leveraging data-driven insights to analyze client retail media strategy and drive value from long-term investment with Walmart Connect as a trusted strategic consultant and partner for our advertising partners.
Role Specific Responsibilities
Basic Qualifications
Core Competencies
Data analysis tools (SQL, Python, R), data visualization platforms (Tableau, Power BI), measurement frameworks (media mix modeling, attribution analysis, lift studies), retail media expertise (campaign measurement, ad inventory optimization, audience targeting strategies), understanding of digital advertising ecosystems (programmatic buying, walled gardens, consumer insights).
Education, Benefits & Location
Live Better U is a Walmart-paid education benefit program for associates. Benefits, eligibility, and terms vary by job classification and length of employment.
Walmart offers competitive pay and a benefits package including medical, vision, dental, 401(k), stock purchase, life insurance, PTO, parental leave, family care leave, bereavement, jury duty, voting, disability coverage, and other programs. Salary ranges vary by location :
Hoboken, NJ : $96,000.00 – $186,000.00 per year. San Bruno, CA : $104,000.00 – $202,000.00 per year.
Additional compensation may include annual or quarterly performance bonuses and, for certain positions, stock.
Primary location : 221 River St, Hoboken, NJ 07030, United States.
Walmart and its subsidiaries are committed to a drug-free workplace and maintain a no-tolerance policy regarding illegal drugs and alcohol on the job.
Qualifications (Education & Experience Summary)
Bachelor’s degree in Business, Finance, Accounting, Statistics, or related field and 2 years\' experience in data analytics or related field OR 4 years\' experience in data analytics or related field.
Preferred Qualifications
Certificate in business analytics, data mining, or statistical analysis; Masters : Business Administration, Masters : Information Systems, Masters : Statistics
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Analyst Advanced • Hoboken, NJ, United States