Associate Director of Digital Media

Associate Director of Digital Media

This position is open until filled with an initial candidate selection to take place after July 30, 2025.

The salary range for this position is $6,970 - $8,166 per month depending upon qualifications and internal equities and is non-negotiable.

Global Campus at San Diego State University strives to be a world leader in delivering innovative educational experiences to all learners, expanding opportunity and transforming lives. SDSU Global Campus serves as a primary University liaison with the greater San Diego community and provides a wide variety of academic and professional, credit and noncredit educational experiences designed to fit the lifestyle and expectations of international students, working adults and other lifelong learners. SDSU Global Campus provides a range of academic and career-training programs in online and hybrid modalities.

Reporting to the Executive Director of Marketing, the Associate Director of Digital Media will be responsible for developing and executing digital advertising strategies, managing campaigns across all channels (SEM, Programmatic, Video, Display, Social Media, etc.), analyzing and optimizing performance, maximizing budget efficiency, and supporting lead generation goals. In addition, this role will include leading and managing the digital marketing team. The Associate Director of Digital Media will identify, implement, and optimize new paid media opportunities, ensuring a cohesive and integrated approach across all paid channels. This position is essential to the organization's growth and will oversee the end-to-end management of all paid media campaigns, with a focus on maximizing ROI and brand visibility.

The Associate Director of Digital Media must possess a keen understanding of the digital marketing landscape. This role requires the ability to operate on both a strategic and tactical level, the ability to manage vendors and consultants / agency, manage multiple campaigns, deadlines, and budget, and the ability to contribute to creative and engaging brand expression. The Associate Director of Digital Media will also manage advertising on platforms such as Google Ad Network, Meta, LinkedIn, etc. and contribute substantively to the digital innovation and brand growth of SDSU Global Campus.

It is expected the candidate will have strong analytical, communication, and critical thinking skills with the ability to manage a diverse workload.

Responsibilities

The following information is intended to be representative of the work performed by incumbents in this position and is not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities.

The Associate Director of Digital Media is responsible for but not limited to :

Strategy & Implementation (55%)

• Develop, implement, and evaluate strategic digital marketing initiatives to drive increased enrollment and brand awareness
• Accountable for KPIs associated with display advertising, search engine marketing, and social media advertising performance including click-through rates, interaction rates, lead generation, CPC, CPL, CPA, and ROI
• Execute day-to-day tactics that increase revenue, site traffic, conversion, and margins.
• Manage paid media campaigns across platforms (Google, Meta, LinkedIn, affiliates) and oversee landing page management, and ensure data flows correctly into software systems
• Assist in managing the digital marketing budget, including allocations, and monitoring.
• Investigate emerging interactive media and best practices. Identifies opportunities for new, innovative programs / products and makes strategic recommendations to executive management and other key managers as needed.
• Maintain consistency with brand identity and messaging across all digital channels. Ensures design and content meet brand and legal standards, adhering to best practices in usability
• Responsible for proper campaign code tagging using Google Tag Manager (GTM).
• Support link-building strategy.
• Grow and optimize the keyword portfolio through testing (A / B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.

Data & Analytics (25%)

Project Management & Innovation (15%)

Other responsibilities (5%)

Qualifications

MINIMUM EDUCATION

MINIMUM EXPERIENCE

ADDITIONAL APPLICANT INFORMATION :

ADDITIONAL APPLICANT INFORMATION