Senior Marketing Manager, AI and Personalization

Overview

Intuit is a mission-driven, global financial technology platform that gives everyone the opportunity to prosper. We solve customers’ important problems with technology, helping them put more money in their pockets and make confident financial decisions. Our flagship products — QuickBooks, TurboTax, Credit Karma, and Mailchimp — redefine how people manage their finances, run small businesses, and pay employees. Within Intuit, the Global Business Solutions Group (GBSG) powers the QuickBooks ecosystem. As part of GBSG, ELM is building next-generation personalization capabilities to reimagine how we engage customers across touchpoints and drive adoption, engagement, and revenue for the QuickBooks ecosystem.

We are seeking a Senior Marketing Manager, AI and Personalization to join our Lifecycle Transformation and Growth (LTG) team. In this role, you will partner with product, engineering, analytics, and data science teams to identify, prioritize, and deliver personalization and AI-driven use cases that improve customer experiences and drive measurable business impact across the QuickBooks ecosystem.

Responsibilities

• Partner with product, engineering, analytics, and data science teams to define and implement new personalization and AI use cases that accelerate adoption, engagement, and ARPC.
• Collaborate with internal advanced analytics and AI stakeholders to understand current capabilities and gaps, and articulate requirements with product managers.
• Translate customer insights, behavioral data, and business needs into prioritized opportunities and technical requirements.
• Lead test-and-learn roadmaps that validate hypotheses, leveraging experimentation frameworks to optimize personalization strategies.
• Shape multi-channel strategies across email, push, SMS, web, and in-product communications to deliver relevant, timely, and impactful customer experiences.
• Ensure alignment between personalization roadmaps, technical feasibility, and business impact.
• Build business cases and opportunity sizing, and report on performance of new capabilities (e.g., revenue impact, ROI, retention) to demonstrate impact of personalization initiatives.
• Partner with execution teams to ensure use cases are delivered as expected to support growth and innovation goals.
• Contribute to the ongoing evolution of Intuit’s CRM and personalization capability stack, advancing best practices and scaling innovation across ELM and GBSG.

Qualifications

Details

Intuit provides a competitive compensation package with a pay-for-performance approach. The compensation varies by location and experience. This position is eligible for a cash bonus, equity, and benefits in accordance with applicable plans and programs.

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