Senior Manager, Digital Customer Lifecycle & Adoption

Senior Manager, Digital Customer Lifecycle & Adoption

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to todayServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

As the Senior Manager, Digital Customer Lifecycle & Adoption, you will lead the strategy and execution of digital programs that drive customer engagement, product adoption, and long-term value realization across the customer journey. You will be responsible for orchestrating cross-functional initiatives that improve lifecycle touchpoints, accelerate time-to-value, and scale adoption through data-driven, personalized experiences.

This role is ideal for a strategic thinker and hands-on leader who thrives in a fast-paced environment and is passionate about transforming customer experiences through digital innovation.

Key Responsibilities

Lifecycle Strategy & Execution

• Design and implement end-to-end digital lifecycle programs that support onboarding, adoption, expansion, and renewal.
• Partner with Customer Success, Product, Marketing, and Operations to align lifecycle initiatives with business goals and customer needs.

Digital Adoption & Engagement

Cross-Functional Leadership

Data & Insights

Technology & Innovation

Qualifications

Why Join Us?

This is a high-impact role within a fast-evolving Customer Excellence Marketing organization. Be at the forefront of transforming how ServiceNow delivers customer success at scalecombining AI, digital intelligence, and human empathy to drive meaningful outcomes for our customers.

For positions in this location, we offer a base pay of $137,500 - $240,700, plus equity (when applicable), variable / incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.