Lead UI / UX designer Job at FoundersCard in New York

Overview Join to apply for the Lead Brand & Visual Designer role at FoundersCard

This range is provided by FoundersCard. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $180,000.00 / yr - $220,000.00 / yr

What You’ll Do Define our brand foundation. Establish FoundersCard’s visual identity, brand language, and creative direction — building pillars and systems that flex across product, marketing, and experiences

Lead with hands-on craft. Personally design brand assets including website, landing pages, campaigns, CRO test variants, collateral, and benefit launch creative

Reimagine our public face. Lead the design and execution of a new website that becomes the premium digital face of FoundersCard to the world

Codify our brand system. Develop brand guidelines and a messaging playbook covering visual, verbal, motion, and illustration standards

Evolve our marks. Refine and extend our logo and product marks across the full suite of experiences

Build our creative toolkit. Create and maintain a scalable image and motion asset library, and provide creative guidance for photo, video, and motion content

Polish every touchpoint. Partner with product designers to ensure UI is premium, cohesive, and aligned with brand standards

Test and refine. Prototype and pressure-test creative concepts with members to generate insights and sharpen recommendations

Flex into UX. Provide occasional support on product flows and light research to balance team capacity

Champion creativity. Elevate brand storytelling and design culture across FoundersCard

What We’re Looking For Proven brand builder. 7–10+ years in brand design, visual design, or creative direction, ideally with consumer-facing or premium lifestyle brands

Hands-on designer. A portfolio that demonstrates defining brand systems and delivering high-craft execution across websites, campaigns, product UI, and collateral

System thinker. Experience creating brand pillars, design systems, and scalable guidelines while executing the work yourself

Craft-driven leader. Ability to balance strategic direction with detail-level design work — from evolving logos to launching a new website

Content-savvy. Experience building image and motion libraries and guiding creative production across photo, video, and motion

Project driver. Comfort leading large-scale creative initiatives (site redesigns, identity evolution) while staying deep in the design tools

Collaborative partner. Strong record of working cross-functionally with product, marketing, and leadership

Experimentation mindset. Bonus if you’ve applied UX design, testing, or experimentation to refine creative concepts with real users

What’s In It For You The opportunity to both set the creative direction and design the work yourself — rare autonomy and visibility in a lean team

A pivotal role in elevating a profitable, growing membership platform into a truly aspirational premium brand

Direct partnership with product and marketing leadership, and visibility at the executive level

A high-impact role in a highly profitable, founder-led company with momentum and ambition

Competitive compensation : $180K–220K base salary plus bonus, 401k, and comprehensive benefits

Free lunch, snacks, and gym at our brand new office at 57th and Madison

Notes Open to full-time and contractor / freelance, please apply if you're interested in either

4x per week in midtown NYC office is required

Please submit your portfolio and / or website including password if required

Seniority level Not Applicable

Employment type Full-time

Job function Design, Art / Creative, and Information Technology

Industries Information Services

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