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CDP Solutions Specialist

VirtualVocationsFresno, California, United States

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A company is looking for a CDP Solutions Specialist.

Key Responsibilities

Build and optimize audience segments, automation workflows, and campaign triggers for omni-channel engagement

Collaborate with business stakeholders and engineering to deliver complex data integrations and ensure solutions unlock real value

Apply AI / ML models and advanced analytics for predictive segmentation, personalization, and next-best-action strategies

Required Qualifications

8+ years of experience in data solutions, data platforms, or MarTech, with at least 3+ years working hands-on with Customer Data Platforms

Familiarity with key CDP platforms (e.g., Segment, Treasure Data, Salesforce CDP, Adobe Real-Time CDP, BlueConic)

Strong background in data-driven marketing technologies, including CDPs, CRMs, and analytics solutions

Proven expertise in designing and delivering audience segmentation, campaign automation, and personalized experiences using CDP data

Bachelor's in Computer Science, Data Science, or Marketing Tech, or equivalent experience

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Solution Specialist • Fresno, California, United States

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