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Digital Marketing Manager (Edtech)

Digital Marketing Manager (Edtech)

MediabistroHouston, TX, United States
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Join a fast-growing K-12 Edtech platform advancing mental health and wellness worldwide!

moozoom is looking for an innovative and results-driven Digital Marketing Specialist to join our dynamic marketing team. If you are passionate about digital marketing strategies and want to contribute to mental health education for K-8 students, we want to hear from you!

In this role, you will develop, execute, and optimize digital marketing campaigns across various channels to drive traffic, engagement and conversions. You will play a key role in enhancing our brand awareness and reaching educators and students in need of our mental health resources.

Responsibilities

  • Develop, implement, and manage email marketing and digital marketing Ads campaigns
  • Analyze campaign performance metrics to identify areas for improvement and optimize strategies for better ROI
  • Collaborate with the content team to create compelling ad copy and visuals that resonate with our audience
  • Collaborate with product to build in-product features and workflows to improve user acquisition, activation and retention
  • Manage and grow our social media channels, increasing audience engagement and reach
  • Collaborate with content to create engaging blog articles and other SEO related initiatives
  • Conduct market research to identify trends and opportunities for growth within the EdTech sector
  • Work closely with the Revenue Operations Manager to fine-tune lead generation processes and nurture leads through the sales funnel

Requirements

  • Bachelor's degree in Marketing, Communications, or related field
  • 3-5 years of experience in digital marketing, preferably in the EdTech
  • Proficiency with digital marketing tools such as Google Ads, Google Analytics, SEO tools, and social media management platforms
  • Strong analytical skills and the ability to interpret data to make informed decisions
  • Excellent written and verbal communication skills, with a flair for creative content creation
  • Experience in managing social media campaigns and growing online communities
  • A passion for education and mental health, with a commitment to supporting K-12 initiatives

    • Benefits

  • Full-time remote position
  • Flexible work hours
  • Collaborative work environment
  • Competitive base salary
  • Monthly allocation for health benefits

    • Don't forget to access https : / / moozoomapp.com to see how great it is!

    Our six steps hiring process

  • Short video and CV : send your CV, as well as a short video describing who you are and why you should be the person we are looking for
  • Initial Interview : if selected, this is where you and us get to know each other better
  • Mini project : moving forward at this stage of the hiring process, we will distribute a mini project that will allow you to show how good you are
  • Final interview : we're getting there. You made it so far and it's now the moment where you get to meet other people of the team
  • Offer : we send you an offer tailored to convince youto join our team.6
  • Take off : this is the day you start changing the world with us

    • Join our team!

    Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing

    Industries

    IT Services and IT Consulting

    Referrals increase your chances of interviewing at Schoolbeat (formerly moozoom) by 2x

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