Talent.com
Performance Marketer Job at Wing Assistant in Baltimore

Performance Marketer Job at Wing Assistant in Baltimore

MediabistroBaltimore, MD, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Overview

About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team

Overview

Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate : own our multi-channel paid engine—profitably scale high-intent demand across Google Ads, Microsoft / Bing Ads, and Meta , while expanding into / experimenting with Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on pipeline & CAC .

What you’ll own

1) Paid Ad Platforms :

  • Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
  • Google Ads & Bing : Search, PMax, Brand & Non-Brand separation, sitelinks / callouts, conversion attribution optimization.
  • Meta : Conversion / lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
  • All other paid ads, including testing, optimization, and scaling.

2) Measurement & Optimization :

  • Own tracking & data hygiene with GTM / GA4 + offline conversions to CRM (Deal Created / Won).
  • Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA / Deal, CAC, ROAS / pipe ; use incrementality tests (geo / cellular holdouts where applicable).
  • Build dashboards (StatCounter / Sheets / BigQuery) and weekly “what moved / what’s next” stand-ups.

    • 3) Creative & Landing Experiences

  • Brief and QA ad creative (copy / static / video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion.
  • Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.

    • 4) Lead Quality & Sales Sync

  • Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement / attribution).

    • What success looks like (6–12 months)

  • ~2x increase of Deals created from paid at flat or improved CAC.
  • Quality lift : +10–20% improvement in Lead to Deal rate from paid via targeting, messaging, and landing alignment.
  • Scaled testing system : 4–8 meaningful experiments / month; winner rollout playbooks.
  • Channel expansion : At least 1–2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline.

    • Day-to-day responsibilities

  • Own budgets, pacing, and bids; refine match types, negatives, and audience overlays.
  • Build and refresh keyword portfolios , RSA assets, and custom intent / lookalike audiences.
  • Design & read experiments : creative angles, offers, headlines, hooks; landing variants with CRO.
  • Maintain and improve conversion tracking (web & offline).
  • Study and publish weekly reports with insights, actions, and expected impact .

    • Requirements

  • 5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).
  • Deep expertise in Google Ads (Search / PMax) and Bing ; strong practitioner on Meta .
  • Proven record of turning paid traffic into pipeline & revenue , not just MQLs.
  • Comfortable with data : queries / pivots; StatCounter; GA4; attribution concepts (MTA, first / last-touch, simple MMM proxies).
  • Hands-on with GTM / GA4 , offline conversion uploads, HubSpot / Salesforce (or similar).
  • Data-driven mindset, results-oriented, and able to meet high expectations
  • Strong creative instincts (briefing copy / design, storyboarding short video) and landing page collaboration with CRO.
  • Excellent prioritization, communication, and ownership in a fast-moving environment.

    • Nice to have

  • Experience with Taboola / Outbrain , MNTN / CTV , Reddit , and programmatic pilots.
  • Basic SQL or BigQuery; script / Rule automation; budget pacing tools.
  • Experience running incrementality / geo holdout tests .

    • KPIs you’ll be measured on

  • Deals created from paid & pipeline $ (primary)
  • Blended CAC / CPA per Deal
  • Lead→Deal and Deal→Won rates by channel / campaign
  • Non-brand share of pipeline; Quality Score & CPL for top ad groups
  • Testing velocity and % of tests that ship to 100%

    • Your first 30 / 60 / 90 days

  • 30 days : Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the Quarterly Test Plan .
  • 60 days : Restructure top campaigns (brand / non-brand, exact / phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales.
  • 90 days : Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC / payback.

    • Note : due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Performance Marketer • Baltimore, MD, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Drive with DoorDash - Flexible Onboarding

    Drive with DoorDash - Flexible Onboarding

    DoorDashCrownsville, MD, United States
    serp_jobs.job_card.full_time +1
    Why Become a Shopper with DoorDash?.Turn your shopping skills into extra income.Whether you’re helping someone stock up on groceries or delivering a last-minute convenience order, as a Shoppe...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Drive with DoorDash - Onboarding / Onboard

    Drive with DoorDash - Onboarding / Onboard

    DoorDashParkton, MD, United States
    serp_jobs.job_card.full_time +1
    Why Become a Shopper with DoorDash?.Turn your shopping skills into extra income.Whether you’re helping someone stock up on groceries or delivering a last-minute convenience order, as a Shoppe...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Become a Dasher : Deliver with DoorDash

    Become a Dasher : Deliver with DoorDash

    DoorDashNottingham, MD, United States
    serp_jobs.job_card.full_time +1
    Why Become a Shopper with DoorDash?.Turn your shopping skills into extra income.Whether you’re helping someone stock up on groceries or delivering a last-minute convenience order, as a Shoppe...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Performance Marketer, Creative Job at Apex Growth in Washington

    Performance Marketer, Creative Job at Apex Growth in Washington

    MediabistroWashington, DC, United States
    serp_jobs.job_card.full_time
    We provide strategic consulting for companies poised for hyper-growth.We specialize in paid media, conversion rate optimization, management consulting, and custom marketing technology implementatio...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Drive with DoorDash - Flexible Schedule

    Drive with DoorDash - Flexible Schedule

    DoorDashGlenelg, MD, United States
    serp_jobs.job_card.full_time +1
    Why Become a Shopper with DoorDash?.Turn your shopping skills into extra income.Whether you’re helping someone stock up on groceries or delivering a last-minute convenience order, as a Shoppe...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Drive with DoorDash

    Drive with DoorDash

    DoorDashHampstead, MD, United States
    serp_jobs.job_card.full_time +1
    Why Become a Shopper with DoorDash?.Turn your shopping skills into extra income.Whether you’re helping someone stock up on groceries or delivering a last-minute convenience order, as a Shoppe...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Sales Representative

    Sales Representative

    Power Home RemodelingParkton, MD, US
    serp_jobs.job_card.full_time
    Power is where hustle meets purpose.It’s where leadership opportunities, life-enhancing benefits, and award-winning culture come together. Why? Because our people are our most important asset....serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Drive with DoorDash - Work When you want

    Drive with DoorDash - Work When you want

    DoorDashPhoenix, MD, United States
    serp_jobs.job_card.full_time +1
    Why Become a Shopper with DoorDash?.Turn your shopping skills into extra income.Whether you’re helping someone stock up on groceries or delivering a last-minute convenience order, as a Shoppe...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Growth Marketer Job at Promote Project in Baltimore

    Growth Marketer Job at Promote Project in Baltimore

    MediabistroBaltimore, MD, United States
    serp_jobs.job_card.full_time
    What started as a single product with 3,000 customers has grown into an influential tech company with 900+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Drive with DoorDash - Sign Up in Minutes

    Drive with DoorDash - Sign Up in Minutes

    DoorDashWhite Marsh, MD, United States
    serp_jobs.job_card.full_time +1
    Why Become a Shopper with DoorDash?.Turn your shopping skills into extra income.Whether you’re helping someone stock up on groceries or delivering a last-minute convenience order, as a Shoppe...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Food Delivery Driver (Dasher)

    Food Delivery Driver (Dasher)

    DoorDashParkton, MD, United States
    serp_jobs.job_card.full_time +1
    Why Become a Shopper with DoorDash?.Turn your shopping skills into extra income.Whether you’re helping someone stock up on groceries or delivering a last-minute convenience order, as a Shoppe...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Flexible $ : Earn At Least $2425 For Your First 168 Trips, Guaranteed.

    Flexible $ : Earn At Least $2425 For Your First 168 Trips, Guaranteed.

    UberJefferson, PA, United States
    serp_jobs.job_card.full_time +1
    Earn at least $2425 driving with Uber when you complete your first 168 trips in 30 days.Driving is an easy way to boost your income while maintaining the flexibility your schedule requires (gig, pa...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Performance Marketer Job at Pavago in Baltimore

    Performance Marketer Job at Pavago in Baltimore

    MediabistroBaltimore, MD, United States
    serp_jobs.job_card.full_time
    Pavago is dedicated to connecting top-tier remote talent with reputable companies.We are currently seeking a Performance Marketing Specialist to join our marketing team. This role is ideal for a str...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    Growth Marketer Job at Mindbloom in Baltimore

    Growth Marketer Job at Mindbloom in Baltimore

    MediabistroBaltimore, MD, United States
    serp_jobs.job_card.full_time
    Mindbloom is on a mission to transform lives to transform the world.Founded in 2018, Mindbloom is the #1 trusted brand in psychedelic therapy. Today, we’re the first and largest national provider of...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    Content Marketer Job at Optimonk in Baltimore

    Content Marketer Job at Optimonk in Baltimore

    MediabistroBaltimore, MD, United States
    serp_jobs.job_card.full_time
    Conduct ongoing keyword research.AI tools to speed up ideation and drafting.Update and improve existing content.Google rankings, engagement, and conversions. People Also Ask, AI overviews, ChatGPT, ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Customer Lifecycle Marketer Job at Baltimore Banner in Baltimore

    Customer Lifecycle Marketer Job at Baltimore Banner in Baltimore

    MediabistroBaltimore, MD, United States
    serp_jobs.job_card.full_time
    Join one of Baltimore's Best Places to Work! The Baltimore Banner is a Pulitzer award winning, nonprofit newsroom founded to bring high-quality local journalism to the Baltimore metro area as well ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    Wing Assistant is hiring : Performance Marketer in Washington

    Wing Assistant is hiring : Performance Marketer in Washington

    MediabistroWashington, DC, United States
    serp_jobs.job_card.full_time
    Wing Assistant is one of the world’s largest virtual talent companies.We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to buil...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Drive with DoorDash - Start Earning Quickly

    Drive with DoorDash - Start Earning Quickly

    DoorDashBrookeville, MD, United States
    serp_jobs.job_card.full_time +1
    DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day. As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30