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Senior Director of Product Marketing

Senior Director of Product Marketing

VirtualVocationsWarren, Michigan, United States
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A company is looking for a Senior Director of Product Marketing.

Key Responsibilities

Coordinate annual strategic marketing and product launch plans with sales and product partners

Conduct market and competitive research to identify healthcare market dynamics and opportunities

Develop original content for various marketing initiatives and manage an editorial calendar

Required Qualifications

Bachelor's degree in Marketing, Journalism, Communications, Business, or a relevant field

7+ years of product marketing experience in healthcare or healthcare IT

Experience in Value-Based Care and Alternative Payment Models

Experience conducting primary and secondary market research projects

Proven track record in content marketing with samples of relevant work

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Director Of Product Marketing • Warren, Michigan, United States

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