Growth Digital Marketer Job at LOVE BRANDS, Inc. in Trenton

Role Overview : Exciting opportunity to join LOVE CORN the fastest growing, emerging new snack brand in the USA & UK. We're looking for a creative, data-driven Growth Digital Marketer to lead and execute our paid digital & retail media, email marketing, Amazon and TikTok Shop strategy. This is a key role in driving customer acquisition, retention, and revenue growth through full-funnel marketing initiatives.

You’ll be responsible for performance marketing on platforms like Facebook, Instagram, YouTube, and TikTok; owning our email marketing lifecycle. If you’re both analytical and creative, love testing and scaling what works, and thrive in a fast-paced environment—this role is for you.

Role will be hybrid : 2-3 days in office in Ho-Ho-Kus, NJ

Responsibilities : 1. Amazon Marketplace : manage our Amazon marketplace in USA and UK oversee every aspect from A to Z

2. Tik Tok Shop : manage USA Tik Tok storefront ensuring seamless product listing, promotions, and campaign alignment. Partner with creators and influencers to drive conversions through TikTok LIVE and UGC. Stay up-to-date on TikTok trends, tools, and platform updates to stay ahead of the curve

3. Retail Media : manage all aspects of Instacart, Roundel, Ibotta, Criteo, 8451, Walmart Connect and retailer .com budgets

4. Digital Media : develop, manage, and optimize all paid social and video campaigns (Facebook, Instagram, YouTube, TikTok, etc.)

5. Email Marketing : own the email marketing calendar and strategy (Klaviyo), build automated flows, segment lists to drive personalized engagement, track KPIs (open rates, CTR, conversions) and continuously optimize campaigns

6. Reporting Dashboard : recreate templates and track daily and weekly reports. Analyze performance to make data-informed decisions and iterate quickly

7. Creative Partner : collaborate with Creative team to produce engaging assets that convert

8. Test & Learn : manage keyword list, A / B test creative, copy, and audience to improve CAC and ROAS

Requirements : 5+ years of experience in a growth marketing, performance marketing, retail media or e-commerce role

Experience of grocery retail and newer Shopper Marketing platforms like Instacart, Walmart Connect, 8451, Roundel

Have managed Amazon and Shopify type platforms

Familiarity with TikTok Shop and influencer marketing strategies

Proven track-record managing and scaling paid social campaigns

Strong analytical skills and proficiency in performance tracking tools (Google Analytics, Meta Ads Manager, etc.)

Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp)

Creative thinker with a test-and-learn mindset

Excellent communication and project management skills

Nice to Have : Experience in CPG, food & beverage, or DTC brand environments

Familiarity with Shopify and e-commerce integrations

Basic design skills (Canva, Adobe, etc.) for quick creative testing

About LOVE CORN

In life and in snacks, it’s all about finding love in the simple things!

LOVE CORN is a delicious crunchy corn snack and fan favorite among busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time.

Founded in 2017 by family members Gavin, Missy & Jamie McCloskey, LOVE CORN is sold in 20,000+ stores across the US & UK. Find them in your local store. Buy them online. Give them a crunch. They’re a little bit life changing.

#J-18808-Ljbffr