Overview
Join to apply for the PR Freelancer (8-10HRS P / M) role at Gotyu Underwear .
We’re looking for a senior-level freelance PR professional to support us on an ongoing, flexible basis with PR and editorial content focused on the DACH market. The role is results-driven : we’re specifically looking for someone with strong journalist connections in lifestyle, fashion, and women’s media across Germany, Austria, and Switzerland.
Your Focus Will Be
- Developing compelling PR angles and pitches around :
- Sustainability in fashion
- Founder story / taboo-breaking content
- (Optional) Writing blog or editorial content for our website
Description
We’re looking for a senior-level freelance PR professional to support us on an ongoing, flexible basis with PR and editorial content focused on the DACH market. The role is results-driven : we’re specifically looking for someone with strong journalist connections in lifestyle, fashion, and women’s media across Germany, Austria, and Switzerland.
Your Focus Will
Securing unpaid media coverage (print, digital, TV, radio) via your personal networkDeveloping compelling PR angles and pitches around :Period underwear innovationFemale entrepreneurshipSustainability in fashionFounder story / taboo-breaking content(Optional) Writing blog or editorial content for our websiteRequirements
5+ years of PR experience in the DACH market (fashion / lifestyle / beauty sector preferred)Proven track record of Tier 1 media placements — please include a portfolio or examplesFluent German speaker and writer (native or near-native level)Confident with brand voice and reputation managementBasic copywriting skills for blog posts or founder contentNice to Have
Experience with DTC or taboo-breaking brands (period care, femtech, wellness)Background in low-budget, high-ROI PR strategiesInfluencer / celebrity PR experience (optional)Soft Skills
Proactive and self-sufficientStrong journalist relationshipsClear and concise communicatorCulturally aware of when to push bold messaging versus subtle positioningBenefits
Compensation :
Budget : Up to €1,000 / monthEngagement : Hourly (€50–€60 / hour) or monthly retainer (~8–10 hours / month)Payment : Monthly invoice, flexible hours — focus is on resultsSeniority level
Entry levelEmployment type
Full-timeJob function
OtherIndustries : Retail Apparel and FashionReferrals increase your chances of interviewing at Gotyu Underwear by 2x
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