Marketing Analyst / Specialist

JOB RESPONSIBILITIES

The Digital Marketing Specialist will be responsible for leading the following activities :

Community Management - ~50%

Content creation writing blog posts, articles, newsletters, communications materials, and material for social media channels. This will involve working cross functionally with our strategic marketing teams, product teams, internal communication teams and outside agencies. Create and maintain Content Calendars. Post relevant content in accordance with Content Calendar.

Communications / marketing strategy the Community Manager is responsible for contributing to the social media plan that enhances our strategic marketing and communications plans to provide direction for the company s public-facing social media communications.

Customer relations the Community Manager is responsible for working with our customer service, technical and warranty teams to provide support for customers and contractors. Answer questions as they arise in social media while assisting customers in navigating and providing fast, relevant, and professional service.

Analytics Using analytic tools the community manager will provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. The Community manager will be adept at administering and measuring A / B testing protocols to enhance response and engagement. Summarize insights and conversations to create actionable, client-facing reports that lead to optimization.

Marketing Support - ~50%

Collaborate with channel managers to align key initiatives with outbound marketing tools and programs to create value for the customer and quicker adoption and acceleration of key initiatives by customers. Contributes to post campaign insight gathering, reporting, and optimizations.

Continuously build an intimate and thorough knowledge of the business (i.e. the value that our current and future products deliver to the customer).

Anticipate and proactively deliver needs for digital content (social channels, webinars, blog, newsletter, etc.) ensuring required routing through marketing, legal, technical stakeholders, scheduling, and deployment

Responsible for tracking and managing multiple active and upcoming projects end-to-end by including timelines, milestones, asset requirements, resource needs, and deliverables.

JOB REQUIREMENTS

MINIMUM QUALIFICATIONS AND EXPERIENCE

• BA in communications, advertising, public relations, business or related field. MBA optional
• 3+ years experience managing social media platforms or communities for brands
• 3+ years working in a corporate or agency environment, interacting with multiple levels of the organization

KNOWLEDGE, SKILLS & ABILITIES :

• Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
• Understanding of popular social networks - design, functionality, users, reporting, advertising, and analytic packages
• Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects
• Proficiency in PowerPoint and presentation tools and skills
• Proficiency in content management and listening tools like Sprinklr, Netbase, Sprout, Cision, On24
• Exceptional communication skills and leadership capability to organize and motivate cross functional teams without direct reporting
• Very high attention to detail
• Excellent verbal, written, and presentation skills