Marketing Manager

Marketing Manager

BCforward is currently seeking a highly motivated Marketing Manager in Spring, TX!

Position Title : Marketing Manager

Location : Spring, TX

Anticipated Start Date : 10 / 22 / 2025

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration : 12+ months contract + Renewable

Job Type : [FULL TIME (>

=40 HRS WEEKLY) [CONTRACT], [Hybrid]

Pay Range : $46- $50 / hr

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Job Description : About the Role

Client's Public Sector Marketing team is seeking a Federal Account-Based Marketing (ABM) Manager to lead campaigns, content, media, and personalization initiatives for U.S. Federal Government agencies. This role will develop and execute integrated marketing programs that engage key decision-makers, align to mission priorities, and create measurable impact on pipeline and revenue.

The Federal ABM Manager will serve as the bridge between sales and marketing - shaping demand generation strategies that resonate with IT decision makers, procurement leaders, and federal executives, while ensuring HP's solutions are positioned as mission-critical for secure, future-ready government technology.

Key Responsibilities

• Campaign Strategy & Execution

o Develop and execute account-based campaigns targeting priority federal agencies, in close alignment with sales.

o Lead integrated marketing programs across channels (email, events, paid media, .com, content syndication).

o Drive personalization at scale through tools like Folloze, LinkedIn ABM, and tailored HP.com experiences.

o Partner with content strategists to create assets that speak to federal missions, compliance, and IT modernization priorities.

o Ensure campaign messaging aligns with federal procurement cycles and agency-specific initiatives.

o Support sales enablement with tailored playbooks, case studies, and customer-facing materials.

Media & Personalization

o Manage paid and earned media strategies (GovExec, LinkedIn, programmatic) for federal campaigns.

o Design and execute 1 : 1 and 1 : few personalization strategies for top agencies.

o Optimize digital journeys and nurture paths to maximize engagement and conversions.

o Partner with Marketing Operations to track KPIs (pipeline influence, MQLs, CTR, engagement scores).

o Use intent data (Bombora, 6sense, etc.) to prioritize accounts and tailor messaging.

o Deliver insights back to sales to continuously improve campaign effectiveness.

o Work closely with Federal Sales, Field Marketing, Content, Digital Media, and Operations to ensure programs are aligned and measurable.

o Engage external agencies and central HP teams for campaign execution and creative support.

o Represent marketing priorities in federal cross-functional GTM initiatives.

Qualifications

o Bachelor's degree in Marketing, Business, Communications, or related field.

o Certifications or strong experience working with Data. Must be aware of ETL processes with some database knowledge.

o 5+ years of B2B marketing experience; federal or public sector marketing experience strongly preferred.

o Demonstrated success in ABM strategy and execution (1 : 1, 1 : few, and scalable ABM).

Skills

o Strong understanding of federal government buying cycles, contracting vehicles, and mission-driven IT priorities.

o Expertise in ABM and digital tools (Folloze, LinkedIn Campaign Manager, Salesforce, Marketo, Demandbase or similar).

o Strong project management skills; ability to manage multiple stakeholders and deadlines.

o Excellent communication and storytelling skills, tailored to executive audiences.

o Analytical mindset with ability to translate data into actionable strategies.

Benefits :

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward :

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 244917 when responding to this ad.

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Salary Details

This salary was provided in the Job Posting.

$46-$50

Hourly Salary

Job Snapshot

Employee Type Contractor

Location Spring, TX (Onsite)

Job Type Marketing

Experience Not Specified

Date Posted 10 / 08 / 2025