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Senior Market Research Analyst

Senior Market Research Analyst

VDC Research GroupSouthborough, MA, United States
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VDC Research Group is a B2B technology market intelligence and consulting firm, delivering in-depth insights and strategies to vendors, technology decision makers, and investors across the globe since 1971.

We are seeking a Senior Market Research Analyst to join our team in Southborough, MA.

Key Responsibilities

Research & Strategic Analysis

  • Lead the design, execution, and delivery of research initiatives, including in-depth interviews (phone / online) with technology suppliers, end users, and channel partners.
  • Develop and refine advanced research tools such as surveys, data collection templates, forecasting models, and benchmarking frameworks.
  • Own the development of market forecasts, vendor profiles, and competitive landscape analyses with a focus on delivering actionable recommendations to clients.
  • Synthesize and interpret complex datasets, uncovering critical trends and translating insights into strategic roadmaps for vendors, investors, and technology decision makers.
  • Provide quality oversight and guidance on market research conducted by junior analysts / associates.

Client Engagement & Thought Leadership

  • Serve as a primary point of contact for key client relationships, delivering presentations to clients.
  • Represent VDC Research at industry events, client meetings, and through media engagements, solidifying our role as a trusted advisor.
  • Create high-impact content including whitepapers, blogs, and webcasts that shape industry dialogue.
  • Mentor junior team members while contributing to the visibility and reputation of both your practice and VDC at large.

    • Qualifications

  • Bachelor’s degree (BA / BS) required.
  • Minimum of 4 years of experience in market research, strategy consulting, or related analytical roles.
  • Strong written and verbal communication skills with proven experience presenting to senior executives and external stakeholders.
  • Advanced expertise in both qualitative and quantitative research methods, including forecasting, segmentation, and competitive intelligence.
  • High proficiency with Microsoft Office (Excel, PowerPoint, Word); familiarity with advanced statistical and data visualization tools strongly preferred.
  • Willingness to travel domestically and internationally for client engagements and industry events.

    • Why VDC Research?

    We pride ourselves on producing research that drives measurable value for our clients, while recognizing the importance of balance — offering flexibility, professional development, and an environment where your contributions are recognized and your career can grow.

    Our benefits include :

  • Immediate medical and dental coverage
  • 401(k), disability, and flexible spending accounts
  • Life insurance, PTO, and professional development reimbursement
  • Onsite fitness center and showers at our Southborough office

    • To learn more about VDC and its products and services, visit our website at :

    VDC Research is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.

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    Market Research Analyst • Southborough, MA, United States