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Senior Director of Marketing - Benihana
Senior Director of Marketing - BenihanaBenihana/RA Sushi Support Center • Miami, FL, US
Senior Director of Marketing - Benihana

Senior Director of Marketing - Benihana

Benihana / RA Sushi Support Center • Miami, FL, US
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Job Description

Job Description

Why Join Our Team?

POSITION SUMMARY : Responsibilities include development and implementation of effective branding, marketing, and public relations, and promotional strategies

  • Comprehensive Benefits Package
  • Medical, Dental, and Vision Insurance
  • Group Life and Disability Insurance
  • Group Accident, Hospital Indemnity, and Critical Illness Insurance
  • Traditional and Roth 401(k) Plan
  • Exclusive Perks & Growth Opportunities
  • Employee Dining Discounts and / or Complimentary Onsite Meals
  • Career Development & Limitless Growth Opportunities
  • If you reside in Arizona, California, Colorado, Illinois, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, Oregon, or Washington, D.C., you are entitled to Paid Sick Time in accordance with state and local regulations.
  • Paid Time Off
  • Employee Assistance Program (EAP)
  • Commuter and Dependent Care Benefits

GENERAL RESPONSIBILITIES :

  • Overall brand manager responsibilities for Benihana
  • Work closely with TOG Head of Marketing to develop comprehensive and highly effective marketing / public relations campaigns and promotions, maintaining promotional and programming calendar for the brand
  • Management of three direct reports (Creative Director, Director of CRM & Loyalty, Marketing Manager
  • Responsible for internal / external marketing project management, supporting execution of marketing plans (strategic / tactical) and campaigns for all brands - including NROs.
  • Develop and create national and local annual marketing / PR plans (with monthly metric tracking); with focus on holidays, gift cards, takeout / delivery, loyalty, happy hour, restaurant weeks, private events, food and wine festivals, sporting events etc.
  • Assist with the oversight of local store marketing for all venues (hotels, shopping centers, local businesses and residential)
  • Oversee creative & digital development, working alongside Director of Social Media & the creative team to curate brand content
  • Actively seek out national partnerships / brand alignment / brand ambassadors for all brands
  • Co-manage all aspects of the menu program with marketing and cross-functional partners.
  • Develop, lead and implement the paid media strategy including, but not limited to, email marketing, SEM, SEO, paid social, display, video, etc.
  • Organize panels for new product development, menu testing, brand sentiment
  • Research new marketing tools, culinary trends, and stay on top of innovation in the hospitality marketing realm
  • Support takeout & delivery, catering & private events with thoughtful marketing initiatives, activations, and strategy
  • Oversee menu management & development (pmix, sales, etc.) - proactively seeking out new trends, food & beverage guest sentiment, acting as liaison between marketing & operations / culinary
  • Monitor all online presence for brand, including coordination of landing pages, page audits, listing management, website functionality

    • What We’re Looking For :

  • Bachelor's Degree
  • Minimum of 5 years' experience in hospitality marketing (multi-unit preferred) :
  • Strong communication and interpersonal skills
  • Very well organized with strong multitasking skills and the ability to meet deadlines
  • The ability to remain calm in the face of adversity and high stress environments
  • Proficient in Microsoft Office (Word, Excel, PowerPoint), Facebook Business Manager & All Social / Digital Platforms.

    • Ready to Lead the Best in Vibe Dining?

    This is more than a job, it’s a career opportunity with limitless potential in an expanding global brand. If you’re ready to take the next step in your hospitality career, apply today and join us in delivering an unmatched dining experience!

    We use eVerify to confirm U.S. Employment eligibility.

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