Senior Manager - Marketing Analytics

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At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

We’re looking for an experienced data-driven analyst to join Hasbro’s Marketing Effectiveness team. This hybrid role combines strategic analytics with close day-to-day collaboration with brand managers, community managers, and channel leads. You’ll support marketing teams across Hasbro, Wizards of the Coast, and game studios by delivering high-impact insights, leading organic content experimentation, and helping shape data-informed social strategies. Your work will help bring fan-first storytelling to life through smarter content decisions and performance measurement.

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday – Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA.

A Day in the Life as a Sr. Manager, Marketing Analytics

Content & Performance Analytics

• Analyze organic social performance across platforms including Instagram, TikTok, YouTube, Facebook, X (Twitter), and Reddit.
• Develop and maintain automated dashboards using Tableau and Power BI for campaign tracking and trend identification.
• Translate platform metrics into actionable recommendations on content formats, audience targeting, and engagement strategies.

Organic Social Experimentation

Digital Game Marketing Analytics

Marketing Data Infrastructure & Technical Enablement

What you'll bring

Preferred Qualifications

Equal Opportunity

We are an Equal Opportunity / Affirmative Action Employer. Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $69,120.00 to $103,680.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Benefits

Our comprehensive Hasbro culture reinforces a mission to entertain and connect generations of fans through storytelling and play. We welcome adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas.

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