Assistant General Manager - Promotional Strategy, Marketing & Communications

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Job Title : Assistant General Manager - Promotional Strategy, Marketing & Communications

Department : Business Advancement | Schottenstein Center General Administration

Works in tandem with the Assistant General Manager, Schottenstein Center responsible for the creation and execution of all promotional campaigns for special events at The Schottenstein Center, Nationwide Arena, Mershon Auditorium, Ohio Stadium (and other facilities or events as assigned) including media placement, pursuing and implementing promotional tie-ins and developing targeted promotional strategies designed to create awareness and maximizing gross ticket sales.

This role supports the strategic marketing and promotional efforts for CASE concerts and special events, including media buying, event promotion, and premium offerings. The Assistant GM provides marketing elements and onsite support for key university venues such as the Blackwell Inn, Fawcett Center, Mershon Auditorium, Scarlet & Gray Venues and Scarlet & Gray Experiences, and the Schottenstein Center. This role also manages third-party marketing relationships with partners including Levy, Legends, and Ticketmaster. Acting as a liaison to both University Communications and the Associate Athletic Director of Data & Business Strategy the role ensures alignment across departments. Additionally, this role leads special projects for intermittent events such as NCAA Tournaments, press conferences, and special events and initiatives within Athletics and Business Advancement.

The Assistant General Manager will collaborate with the Trademark & Licensing team (in partnership with the Managing Director) to provide guidance, review, and approvals for the use of OSU marks and logos with internal campus units (e.g., Ohio State Medical Center). In addition, the role will work with the team to develop seasonal advertising campaigns (e.g., digital, print, television, video, etc.) and support media buying efforts for the Buckeye Collection, Ohio State Team Shop, and other campaigns as needed. This position will offer public relations support by crafting and pitching stories to local, regional, and national media outlets and trade publications about BESP programs, opportunities, and events (e.g., Buckeye Fashion Market) to attract new business opportunities and position Ohio State as a leader in brand activation and licensing and will assist in developing pitch materials for Affinity Partnerships and other projects as needed.

Minimum Education Required

Bachelor's degree or equivalent experience. Advanced degree in relevant field may be required. 6 years of relevant experience required. 8-12 or more years of relevant experience preferred.

Required Qualifications

Experience working 6 years in promotion of entertainment, special events or a team / brand preferably in a facility setting OR with a media outlet. Proven track record of successful marketing results. Exceptional written and verbal skills. Established computer skills in excel, word, PowerPoint and illustrator. Demonstrated creativity / passion. Detail-oriented / Self-starter. Identifiable sales skills & experience. Strategic or long-range planning experience.

Desired Qualifications

Experience working 8-12 years in promotion of entertainment, special events or a team / brand preferably in a facility setting OR with a media outlet. Proven track record of successful marketing results. Exceptional written and verbal skills. Established computer skills in excel, word, PowerPoint and illustrator. Demonstrated creativity / passion. Detail-oriented / Self-starter. Identifiable sales skills & experience. Strategic or long-range planning experience.

FUNCTION : Marketing and Communications

SUBFUNCTION : Marketing Strategy and Management

CAREER BAND : Specialized

CAREER LEVEL : S4

Additional Information :

Location : Schottenstein Center (0081)

Position Type : Regular

Scheduled Hours : 40

Shift : First Shift

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

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The university is an equal opportunity employer, including veterans and disability.

As required by Ohio Revised Code section 3345.0216, Ohio State will : educate students by means of free, open and rigorous intellectual inquiry to seek the truth; equip students with the opportunity to develop intellectual skills to reach their own, informed conclusions; not require, favor, disfavor or prohibit speech or lawful assembly; create a community dedicated to an ethic of civil and free inquiry, which respects the autonomy of each member, supports individual capacities for growth and tolerates differences in opinion; treat all faculty, staff and students as individuals, hold them to equal standards and provide equality of opportunity with regard to race, ethnicity, religion, sex, sexual orientation, gender identity or gender expression.